AWS Messaging & Targeting Blog
Tag: sender reputation
The Four Pillars of Managing Email Reputation
Introduction A sender’s domain and IP reputation strongly indicate email deliverability success. Maintaining a high reputation ensures optimal recipient inboxing. This blog outlines how Amazon SES protects its network reputation to help customers deliver high-quality email consistently. Understanding sender reputation nuances across diverse mailbox providers can be challenging, making issue identification and root cause analysis […]
Amazon SES – How to track email deliverability to domain level with CloudWatch
Why is it important to track email deliverability per domain with Amazon Simple Email Service (SES)? Amazon Simple Email Service (Amazon SES) is a scalable cloud email service provider that enables businesses to build a large-scale email solution and host multiple domains from the same SES account for different purposes ex: one domain for sending […]
What is BIMI and how to use it with Amazon SES
Introduction In this blog post I’d like to walk you through how to implement BIMI while using Amazon SES. For your information BIMI can be best described by the following excerpt from bimigroup.org: Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within […]
Tracking email engagement with AWS Analytics services
Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]