AWS Messaging & Targeting Blog

Tag: sender reputation

Amazon SES – How to track email deliverability to domain level with CloudWatch

Why is it important to track email deliverability per domain with Amazon Simple Email Service (SES)? Amazon Simple Email Service (Amazon SES) is a scalable cloud email service provider that enables businesses to build a large-scale email solution and host multiple domains from the same SES account for different purposes ex: one domain for sending […]

What is BIMI and how to use it with Amazon SES

Introduction In this blog post I’d like to walk you through how to implement BIMI while using Amazon SES. For your information BIMI can be best described by the following excerpt from bimigroup.org: Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within […]

Tracking email engagement with AWS Analytics services

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]