AWS FOR DATA
Elevate customer experiences with a 360-degree view of data
Uncover valuable insights, increase personalization, and drive loyalty
Gain complete visibility of customer journeys
Get the holistic view of your customer needed for analysis, targeting, segmentation, and personalization. Make the decisions to improve the customer experience—securely and efficiently—based on insights from across the customer journey.
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Meet customer expectations today and tomorrow
Unify customer data across internal and external data sources to get a 360-degree view so you can create personalized experiences tailored to individual customer preferences and behaviors
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Better understand your customers
Analyze all your data from disparate sources to understand your customers. Use the insights to support audience segmentation, ad targeting, and attribution.
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Increase customer lifetime value
Build unique customer profiles that become a single source of truth. Quickly deploy curated recommendations that lead to greater loyalty conversions.
Customer 360 Success on AWS
AWS data services provide Salesforce marketers with detailed views of their consumers to improve business outcomes.
Globe Telecom collects and processes real-time data in a customer intelligence platform to provide more personalized experiences.
Cox Automotive discovered identity relationships in data from millions of car shoppers and 40,000 dealers to enable reliable, predictive buyer insights.
Merkle enabled Clean Rooms and Customer 360 for personalized, private, and safe marketing.
Customer 360 use cases
Use a Customer Data Platform (CDP) to build distinct customer profiles with attributes, device information, user consent, and more. Develop interactive graph applications to understand your customer journeys in chronological order with Amazon Neptune.
Build more personal and contextual experiences using product suggestions and data from 200+ providers in AWS Data Exchange. Securely collaborate with your partners on combined data sets with AWS Clean Rooms.
Deliver offers that are uniquely yours based on the products, features, and attributes customers value based on data-modeling. Apply techniques such as propensity to buy and predicted lifetime value with Amazon SageMaker and AWS data services.
Integrate recommendations into websites, apps, and marketing platforms to engage and convert more customers with Amazon Personalization. Use generative AI to create highly personalized conversations, content, and promotional offers with Amazon Bedrock.
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Key AWS services
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Customer 360 solutions
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Customer 360 partners
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Key AWS services
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Customer 360 solutions
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Customer 360 partners
Top resources
Maximize the business value of Customer 360
Discover how a holistic view of customer data drives better customer experiences and improved business outcomes.
The next generation of customer experiences powered by AWS
Learn how AWS helps deliver highly personalized experiences that adapt to customer behavior and needs in real time.
Ultimate data strategy guide
Find out how you can maximize the business value of your data with a holistic data strategy built on AWS.