Amazon Bedrock Now Available for Partner Resale

By Julia Chen, Vice President, ASP Core – AWS

Amazon Bedrock has become a cornerstone of AI innovation, with thousands of customers each month building and deploying transformative AI solutions. Since its launch in 2023, organizations have embraced Amazon Bedrock’s multi-model approach, leveraging diverse foundation models (FMs) from multiple providers to address unique business challenges and create transformative AI applications and agents securely and at scale.

Today, we’re excited to announce that Amazon Bedrock joins our Authorized Services List and is now available for resale by our AWS Channel Partners. Partners in the AWS Solution Provider and AWS Distribution programs can expand their AI portfolio by reselling Amazon Bedrock, which includes models from industry-leading providers: AI21, Anthropic*, Cohere, DeepSeek, Luma AI, Meta, Mistral, OpenAI, Stability AI, TwelveLabs, and Amazon (Nova and Amazon Titan).

This enhancement empowers customers to rapidly deliver production-ready AI agents at scale through AWS Channel Partners, leveraging Amazon Bedrock as a fully managed service. Customers benefit from accelerated time-to-value, optimized performance efficiency, and enterprise-grade security, while eliminating technical capacity concerns and ensuring seamless deployment and scalability.

Customer innovation with Amazon Bedrock

Cisco exemplifies successful implementation, using Amazon Bedrock to support features requiring wide regional availability and low latency without high initial loads. The platform’s easy access to cutting-edge models from multiple providers, combined with global scalability, made it ideal for cost-effective AI deployment. Learn more about how they’re accelerating innovation while upholding their commitment to responsible AI.

Empowering Partners with secure AI solutions

Amazon Bedrock provides secure access to foundation models from world-class AI companies through a fully managed service. By adding it to our AWS resale programs, we’re enabling AWS Channel Partners to integrate these capabilities into their offerings while maintaining their trusted advisor relationship with customers.

This update streamlines the procurement and billing processes, allowing Partners to focus on creating differentiated solutions rather than navigating complexities. With a path to include Amazon Bedrock in their solutions, Partners can deliver comprehensive generative AI capabilities with built-in security, privacy, and responsible AI checks.

“As an early adopter of Amazon Bedrock, we’ve helped customers successfully implement generative AI solutions that deliver real gains in efficiency and innovation,” said Steve Mills, Chief Operating Officer at DoiT International. “We’re excited to continue expanding our support for these use cases—combining deep implementation expertise with ongoing optimization services to ensure customers achieve lasting value and measurable ROI from their AI investments.”

Partners can expand their managed services portfolio with advanced capabilities, including new Automated Reasoning checks in Amazon Bedrock Guardrails, helping minimize hallucinations and deliver up to 99% verification accuracy, as well as Intelligent Prompt for optimal model selection.

Start reselling Amazon Bedrock

To learn more about Amazon Bedrock resale opportunities, review the FAQs in AWS Partner Central (Solution Provider | Distributor). For questions, contact your Partner Development Manager (PDM).

*Resale of Anthropic models subject to certain limitations.