Inc.: How You Can Use Amazon's Mechanical Turk for Business
Article Excerpt: Think back to the last time you had a task for which you would've loved to have had an army of workers. Perhaps you had to sort through thousands of articles looking for something specific, or you had to transcribe hours of audio recordings, or you had to check for duplicate records in a database of thousands of entries. Or perhaps you saw an opportunity in the market that would have required you to mobilize hundreds of people to help you in a short amount of time.
Until now, you've had three choices: hire temporary workers, which can be messy and inefficient, overburden your staff or, worse, let the opportunity slip away.
That's why Mechanical Turk, the web service from Amazon.com, one of the most trusted brands online, is so interesting to business owners. Mechanical Turk is an online marketplace for temporary workers. Using your Amazon account, you can hire workers to complete tasks that a computer can't do efficiently.