mParticle is a real-time AI customer data platform that powers your entire marketing stack with high-quality customer data.
Overview
mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like King, Lyft, Overstock and Ticketmaster use mParticle to deliver great customer experiences and accelerate growth.
mParticles helps their customers to:
- Improve customer engagement
- Reduce cost and complexity of activating customer data
- Build a first-party data foundation to enhance business agility
For custom pricing, EULA, or a private offer, please contact us at partners@mparticle.com .
Highlights
- mParticle's ecosystem of 300+ integration partners offers a unique opportunity to help create 360-degree view of your customers.
- Collect, standardize, and transform first-party engagement data from every customer touchpoint and connect it to Amazon Advertising, S3, RedShift, Personalize, and Kinesis for better insight without the extra coding and engineering maintenance.
- Enable non-technical teams to create AI models and deploy those insights to any mParticle's 300+ integrated tools without data science support.
Details
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Dimension | Description | Cost/12 months |
|---|---|---|
mParticle | 20 Billion Events /100 Real Time Audiences and/or Calculated Attribute | $1,000,000.00 |
Vendor refund policy
No refunds
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support information visit our mParticle Help Center -
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Anders L.
Understand your customers behavior in digital channels by using mParticle
Reviewed on Dec 10, 2024
Review provided by G2
What do you like best about the product?
Easy to integrate, powerful analysis tools and the opportunity to activate 3rd party tools within the mParticle integration.
What do you dislike about the product?
It is quite difficult to get 100% visibility of a hybrid mobile app.
What problems is the product solving and how is that benefiting you?
Multi-channel user behavior analytics and e-commerce user journey visualization
Leave a comment0 comments
Łukasz W.
Powerfull and easy to use CDP tool
Reviewed on Nov 12, 2024
Review provided by G2
What do you like best about the product?
Clear and easy to use inteface that hugely improve ways that you can manage customer data.
Very good customer support.
Very good customer support.
What do you dislike about the product?
Lack of possibility o define own input platforms.
What problems is the product solving and how is that benefiting you?
It act as one source of all customer related data and allows seamless integration to external tools.
Marketing and Advertising
functional for creating lists for marketing purposes
Reviewed on Oct 23, 2024
Review provided by G2
What do you like best about the product?
great customer service team and once it is up and running, it works.
What do you dislike about the product?
Feels like there is so much set up for engineering and PMs just for marketing to be able to use it
What problems is the product solving and how is that benefiting you?
Getting lists in 3rd party ad platforms
Guilherme F.
Amazing Experience
Reviewed on Aug 30, 2024
Review provided by G2
What do you like best about the product?
All the connections possibilities and facilities to integrate new platforms into our architecture.
What do you dislike about the product?
The only downside I had was with the rules for the unified profile,
It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use.
It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use.
What problems is the product solving and how is that benefiting you?
The main issue MParticle resolves for us is all the connective and the ease of use.
Venkata Sudharshana Reddy C.
mParticle : Top - notch Customer Data Platform
Reviewed on Aug 07, 2024
Review provided by G2
What do you like best about the product?
What I like best about mParticle is its intuitive user interface, which makes navigating and managing the events catalog exceptionally easy. The platform’s simplicity in setting up and managing connections streamlines our workflow, enhancing overall efficiency. Additionally, the ability to build real-time audiences and activate targeted campaigns is invaluable for our customer engagement strategies. Moreover, mParticle’s extensive array of out-of-the-box data connectors provides seamless integration with various of our services, further enriching our data ecosystem and operational capabilities. Customer Support is excellent.
What do you dislike about the product?
mParticle can enhance its documentation to better cover various processes and best practices, facilitating easier setup and troubleshooting for users. The activity screen would benefit from more visual dashboards, displaying key metrics like the most frequently occurring events and projected event volumes. These improvements would provide with quicker, more actionable insights. Enhanced visual and informative interfaces would significantly boost overall data management and decision-making efficiency.
What problems is the product solving and how is that benefiting you?
We are using mParticle as CDP at our organization. We are using mParticle to collect user events, build real time audience and send them to downstream applications to run targeted campaigns. mParticle has really solved the data integration part and makes data flow seamlessly between our marketing ecosystem.