Indicative by mParticle is a self-service analytics platform designed for business users to understand the customer journey in order to drive conversion, increase engagement, and retain customers.
Overview
Indicative connects directly to your data warehouse or CDP and synthesizes your data into a complete view of your customer, giving you the actionable insights you need to optimize customer acquisition, engagement, and retention.
- Visualize and optimize conversion and retention with Indicative unique multipath funnel.
- Discover the paths customers most frequently take through your product.
- Ask, answer, and act on the most important questions about your customers and their behaviors.
- Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.
- Explore an individual user full journey and session activity to discover core behaviors and create highly personalized segments.
- Create, collaborate, and share KPIs and visualizations with custom dashboards and automated reporting.
For custom pricing, EULA, or a private offer, please contact us at partners@mparticle.com
Highlights
- Indicative Customer Analytics provides actionable insights in seconds that empower teams to optimize customer engagement, increase conversion, and improve retention.
- Only Indicative connects directly to Redshift, Athena, and S3 and excels at answering complex customer analytics questions in real-time without having to rely on data teams or SQL.
- Integrate with any existing data source, including your data warehouse, data lake, CDP, or directly from your website or mobile app.
Details
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Delivery method
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Dimension | Description | Cost/month |
|---|---|---|
Standard (Free) | 25M events/month & 6 month data history / 3 user / standard support | $0.00 |
Growth | Custom events & 1 year data history / unlimited users / silver support | $249.00 |
Enterprise (Custom) | Custom pricing, events & data history / unlimited users / gold support | $0.00 |
Vendor refund policy
No refunds.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
https://support.indicative.com/hc/en-us All Indicative customers receive support regardless of pricing tier to ensure easy adoption and ongoing use of Indicative. Paid tiers include real-time onboarding support with an Indicative Specialist and custom training sessions utilizing their own data. Our Enterprise Tier also includes a dedicate Customer Success Manager and feature prioritization. If you have any questions, please email support@indicative.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Łukasz W.
Powerfull and easy to use CDP tool
Reviewed on Nov 12, 2024
Review provided by G2
What do you like best about the product?
Clear and easy to use inteface that hugely improve ways that you can manage customer data.
Very good customer support.
Very good customer support.
What do you dislike about the product?
Lack of possibility o define own input platforms.
What problems is the product solving and how is that benefiting you?
It act as one source of all customer related data and allows seamless integration to external tools.
Leave a comment0 comments
Marketing and Advertising
functional for creating lists for marketing purposes
Reviewed on Oct 23, 2024
Review provided by G2
What do you like best about the product?
great customer service team and once it is up and running, it works.
What do you dislike about the product?
Feels like there is so much set up for engineering and PMs just for marketing to be able to use it
What problems is the product solving and how is that benefiting you?
Getting lists in 3rd party ad platforms
Guilherme F.
Amazing Experience
Reviewed on Aug 30, 2024
Review provided by G2
What do you like best about the product?
All the connections possibilities and facilities to integrate new platforms into our architecture.
What do you dislike about the product?
The only downside I had was with the rules for the unified profile,
It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use.
It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use.
What problems is the product solving and how is that benefiting you?
The main issue MParticle resolves for us is all the connective and the ease of use.
Venkata Sudharshana Reddy C.
mParticle : Top - notch Customer Data Platform
Reviewed on Aug 07, 2024
Review provided by G2
What do you like best about the product?
What I like best about mParticle is its intuitive user interface, which makes navigating and managing the events catalog exceptionally easy. The platform’s simplicity in setting up and managing connections streamlines our workflow, enhancing overall efficiency. Additionally, the ability to build real-time audiences and activate targeted campaigns is invaluable for our customer engagement strategies. Moreover, mParticle’s extensive array of out-of-the-box data connectors provides seamless integration with various of our services, further enriching our data ecosystem and operational capabilities. Customer Support is excellent.
What do you dislike about the product?
mParticle can enhance its documentation to better cover various processes and best practices, facilitating easier setup and troubleshooting for users. The activity screen would benefit from more visual dashboards, displaying key metrics like the most frequently occurring events and projected event volumes. These improvements would provide with quicker, more actionable insights. Enhanced visual and informative interfaces would significantly boost overall data management and decision-making efficiency.
What problems is the product solving and how is that benefiting you?
We are using mParticle as CDP at our organization. We are using mParticle to collect user events, build real time audience and send them to downstream applications to run targeted campaigns. mParticle has really solved the data integration part and makes data flow seamlessly between our marketing ecosystem.
Conor C.
Very strong core functionality and flexibility to accomplish business-specific goals
Reviewed on Jun 18, 2024
Review provided by G2
What do you like best about the product?
tagging implementation and capabilities are great. the product is always improving and adapting to industry needs. the felxbility of data flows make the product very funcitonal for all aspects of operations.
What do you dislike about the product?
data distribution process can be improved. limitations around cookies can harm positive impat of the tool.
What problems is the product solving and how is that benefiting you?
we have many different business units with vastly different needs. mparticle makes it very easy to customize the implementation for the use cases but also synchronize across those units if a more standard enterprise application is required.