Category: Launch

We’re excited to announce the AWS Cyber Insurance Competency, which makes it easy for customers—particularly Small and Medium Businesses—to find affordable policies from insurers that integrate their security posture assessment through a new, simplified customer experience with AWS Security Hub. AWS Cyber Insurance Competency Partners worked with AWS to digitally transform their assessment and onboarding process, which rewards customers that present a security posture following AWS best practices.

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

Running containerized workloads on Amazon EKS and Amazon EKS Anywhere allows customers to use consistent tooling for security, observability, cost management, resilience, and operational excellence for their on-premises, edge, and cloud based containerized workloads. We’re excited to announce the Amazon EKS Ready specialization, which recognizes AWS Partners who have demonstrated technical proficiency to architect, run, and operate containerized workloads on top of Amazon EKS and EKS Anywhere.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2023 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year. Please join us in congratulating these AWS Partners for their continued success!

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.

In September 2023, AWS commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential business opportunity and return on investment (ROI) that Channel Partners can realize by building and scaling an AWS Marketplace practice. Learn about the study’s framework and key findings, including potential revenue opportunities, benefits, costs, and best practices associated with reselling third-party software, data, and offering professional services in AWS Marketplace.

The bar for business success keeps getting higher, and the changing economic climate is challenging AWS customers to deliver more value at lower cost. The regional 2023 AWS Partner Awards India ceremony was held in Goa and celebrated partners that have achieved successful customer outcomes by leveraging the breadth and depth of AWS. Please join us in congratulating these AWS Partners for their success!

We are excited to introduce the Partner Initiative Funding (PIF) template in the AWS Partner Funding Portal (APFP), enabling AWS Partners to easily self-access their agreement and any initiative funds without relying on their AWS partner manager. The template unifies and standardizes the different funding experiences into one template, and provides funding transparency throughout the funding cycle. This improves the overall funding process time for partners by having a configurable workflow.

In the era of 5G, telecommunication services providers (telcos) are under pressure to find new ways to build, operate, and monetize networks while delivering new and greater value to customers. We’re excited to introduce the AWS Telecommunications Competency, which helps telcos find validated partners offering consulting services in key telecom solution areas, including Operations Support Systems (OSS), Business Support Systems (BSS), Communications as a Service (CaaS), Mobile Networks, and Media & TV.