Category: Launch

The AWS Partner community is energized about the potential of generative AI, and we recognize there are unique considerations for bringing these applications into production for commercial use cases. Ruba Borno, VP, WW Channels & Alliances at AWS, shares why AWS Partners are an integral part in ensuring customers realize the full value of generative AI offerings. Working together, AWS and partners will be guiding the development of business innovations and solutions for customers of all sizes and industries.

We’re proud to announce and acknowledge the ASEAN AWS Partners of 2023 that are helping customers accelerate innovation, develop industry-focused solutions, and build resilience amidst the ever-changing economic climate. As ASEAN businesses continue to navigate economic headwinds, AWS Partners play a pivotal role as strategic advisors and technology experts in helping customers innovate, reduce costs, and build industry-focused solutions on AWS.

Whether you’re taking the first steps toward planning your software-as-a-service (SaaS) journey, or about to launch your first product, the new Journey to SaaS guide is designed to help drive your efforts to build, migrate, secure, and optimize SaaS solutions on AWS. Use this roadmap to identify which stage you’re in and review the corresponding actions, motivations, questions, pain points, and AWS SaaS Factory resources.

As organizations continue to build and migrate more of their applications in the cloud, ensuring websites and applications are protected from external threats has become a top concern for businesses of all shapes and sizes. We’re excited to announce the AWS WAF Ready specialization to help customers deploy and maintain their application layer security solution with AWS WAF Ready Partner software products.

We’re excited to announce the AWS Manufacturing and Industrial Competency, which helps customers advance their time to results, optimize operations, seek new revenue streams, and/or generate sustainable business operations, while reducing their carbon footprint. Previously the AWS Industrial Software Competency, the expanded AWS Manufacturing and Industrial Competency includes new use case categories to further differentiate partners and help customers and sellers find the right solution for their business needs.

We’re excited to announce the AWS Media & Entertainment Competency, which helps customers accelerate their camera to screen cloud journey through the expertise of AWS Partners. AWS M&E Competency Partners have expertise with customers of all sizes—driving growth in areas like: broadcast, content production, direct to consumer, media supply chain and archive, and data science & analytics for media.

Today’s rapidly changing market conditions require organizations to scale IT operations swiftly and securely, while keeping costs under control. But setting up, running, and optimizing cloud infrastructure can be time-consuming and challenging. We’re excited to announce the AWS Cloud Operations Competency, to help customers adopt an integrated approach for cloud operations on AWS and beyond.

We’re excited to share a preview of the enhancements we’re making to partner programs and tools to deliver greater customer value and partner profitability—including making it easier to leverage programs by aligning them to your business models and scaling AWS Marketplace to expand your customer reach and accelerate sales. The AWS Partner experience transformation is aimed towards helping you deliver different levels and types of value to customers—to win more, win bigger, and win faster.

We’re excited to introduce the AWS Foundational Technical Review (FTR) for Service Offerings to help partners adopt AWS security and technical best practices, increase discoverability, and accelerate their partner journey. The FTR for Service Offerings validates a partner service offering—highlighting technical and customer engagement capabilities, and increasing visibility with customers and AWS teams.

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.