Category: Launch

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.

With the contact center and customer experience industry evolving rapidly, more businesses are seeing the benefits of investing in innovative solutions, like Amazon Connect, to streamline their systems. We’re excited to announce the Amazon Connect Ready specialization to support seamless customer engagement across multiple channels; improve employee productivity through enhanced data collection; and provide analytics, insights, and optimization dashboards.

Enterprises undergoing digital transformation in the cloud are realizing the benefits of running their applications in containers. To help customers streamline containerized workload implementations, we’re excited to announce the Amazon ECS Delivery specialization. Amazon ECS Delivery Partners have technical expertise in assessing, scoping, designing, integrating, deploying, operating, and optimizing container environments using either Amazon Elastic Container Service (Amazon ECS) or AWS Fargate.

The 2023 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 17, 2023.

Customers are increasingly purchasing software and services in AWS Marketplace to take advantage of added efficiencies, cost savings, and flexible payment and terms. As we continue to transform the AWS Partner experience, we’re focused on scaling AWS Marketplace to help you drive greater customer value. In this post, we share key operational and self-service enhancements we’ve made to help you scale your offerings in AWS Marketplace, while lowering your operating costs and accelerating time-to-close.

Designing industry blueprints is driven by the need to address various challenges in package development for industry solutions. AWS Industry Blueprints for Data & AI (Preview) is an open-source initiative from that offers a collection of building components, including code modules and solution accelerators, to facilitate the configuration and deployment of tailored components for various industry verticals’ turn-data-to-insights needs.

The AWS Partner community is energized about the potential of generative AI, and we recognize there are unique considerations for bringing these applications into production for commercial use cases. Ruba Borno, VP, WW Channels & Alliances at AWS, shares why AWS Partners are an integral part in ensuring customers realize the full value of generative AI offerings. Working together, AWS and partners will be guiding the development of business innovations and solutions for customers of all sizes and industries.

We’re proud to announce and acknowledge the ASEAN AWS Partners of 2023 that are helping customers accelerate innovation, develop industry-focused solutions, and build resilience amidst the ever-changing economic climate. As ASEAN businesses continue to navigate economic headwinds, AWS Partners play a pivotal role as strategic advisors and technology experts in helping customers innovate, reduce costs, and build industry-focused solutions on AWS.

Whether you’re taking the first steps toward planning your software-as-a-service (SaaS) journey, or about to launch your first product, the new Journey to SaaS guide is designed to help drive your efforts to build, migrate, secure, and optimize SaaS solutions on AWS. Use this roadmap to identify which stage you’re in and review the corresponding actions, motivations, questions, pain points, and AWS SaaS Factory resources.

As organizations continue to build and migrate more of their applications in the cloud, ensuring websites and applications are protected from external threats has become a top concern for businesses of all shapes and sizes. We’re excited to announce the AWS WAF Ready specialization to help customers deploy and maintain their application layer security solution with AWS WAF Ready Partner software products.