Category: Customer Solutions

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. For example, you can use C360 to segment and create marketing campaigns that are […]

This is a post co-written with Rivlin Pereira & Vaibhav Pandey from Tanzu CloudHealth (VMware by Broadcom). VMware Tanzu CloudHealth is the cloud cost management platform of choice for more than 20,000 organizations worldwide, who rely on it to optimize and govern their largest and most complex multi-cloud environments. In this post, we discuss how […]

This is a guest post co-written with Brandon Abear, Dinesh Sharma, John Bush, and Ozcan IIikhan from GoDaddy. GoDaddy empowers everyday entrepreneurs by providing all the help and tools to succeed online. With more than 20 million customers worldwide, GoDaddy is the place people come to name their ideas, build a professional website, attract customers, […]

As enterprises collect increasing amounts of data from various sources, the structure and organization of that data often need to change over time to meet evolving analytical needs. However, altering schema and table partitions in traditional data lakes can be a disruptive and time-consuming task, requiring renaming or recreating entire tables and reprocessing large datasets. […]

This post is cowritten with Amy Tseng, Jack Lin and Regis Chow from BMO. BMO is the 8th largest bank in North America by assets. It provides personal and commercial banking, global markets, and investment banking services to 13 million customers. As they continue to implement their Digital First strategy for speed, scale and the […]

This post is co-written with Toney Thomas and Ben Vengerovsky from Bluestone. In the ever-evolving world of finance and lending, the need for real-time, reliable, and centralized data has become paramount. Bluestone, a leading financial institution, embarked on a transformative journey to modernize its data infrastructure and transition to a data-driven organization. In this post, […]

You can ingest and integrate data from multiple Internet of Things (IoT) sensors to get insights. However, you may have to integrate data from multiple IoT sensor devices to derive analytics like equipment health information from all the sensors based on common data elements. Each of these sensor devices could be transmitting data with unique […]

Gupshup is a leading conversational messaging platform, powering over 10 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales, and support. Gupshup’s carrier-grade platform provides a single messaging API for 30+ channels, a rich conversational experience-building tool kit for any […]

This post is written in collaboration with Claudia Chitu and Spyridon Dosis from ACAST. Founded in 2014, Acast is the world’s leading independent podcast company, elevating podcast creators and podcast advertisers for the ultimate listening experience. By championing an independent and open ecosystem for podcasting, Acast aims to fuel podcasting with the tools and monetization needed […]

This is a guest post co-written by Alex Naumov, Principal Data Architect at smava. smava GmbH is one of the leading financial services companies in Germany, making personal loans transparent, fair, and affordable for consumers. Based on digital processes, smava compares loan offers from more than 20 banks. In this way, borrowers can choose the […]