AWS for Industries
Category: AWS Lambda
Using Machine Learning for Programmatic Product Placement in TV Advertising
TripleLift is a technology company rooted at the intersection of creative and media. The company’s real-time advertising platform inserts products and brands natively into media across desktop, mobile, TV, and streaming video. Research shows that native advertising that matches the look and feel of media experiences drives improved consumer recollection and impact. For example, product […]
How data recipients can implement Open Banking on AWS
On November 26, 2017, the Australian Government announced the introduction of the Consumer Data Right (CDR). Governed by the Australian Competition & Consumer Commission (ACCC), the CDR gives consumers greater control over their data, aiming to improve consumers’ ability to compare and switch between products and services. For example, fintechs can use Open Banking data to help […]
Novartis AG uses Amazon OpenSearch Service K-Nearest Neighbor (KNN) and Amazon SageMaker to power search and recommendation (Part 3/4)
September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. This is the third post of a four-part series on the strategic collaboration between AWS and Novartis AG, where the AWS Professional Services team built the Buying Engine platform. In this series: Part 1: How Novartis AG brought SMART into […]
Deploy digital biomarkers at scale in clinical trials using serverless services on AWS
Background Traditional assessments of disease progression and intervention efficacy used in clinical trials are often limited. These assessments normally consist of clinical outcome assessments (COAs) and patient reported outcomes (PROs). COAs are physician-derived, often requiring patients to travel to a clinical site. They are typically subjective, episodic in nature, and provide limited insight into the […]
PathSpot: Enabling handwashing hygiene, innovation, and insights
PathSpot provides the travel and hospitality industry a hygiene management system designed to protect businesses and their customers from contaminants and ensure effective and frequent handwashing. PathSpot has raised over $10M in venture funding to date, most recently a $6.5M Series A led by Valor Siren Ventures. PathSpot has been featured as one of […]
How to deliver headless commerce in retail
Retailers who want to modernize their selling systems have a wealth of technologies available. Those who have already moved to a modern technology infrastructure are reaping the benefits of reduced maintenance, more business agility, and better customer experiences. CIOs can choose to refactor existing systems and slowly migrate functional areas, or they can make a […]
Liveness Detection to Improve Fraud Prevention in Financial Institutions with Amazon Rekognition
Note: We recommend customers to explore Amazon Rekognition Face Liveness, a new feature to deter fraud in facial verification, that is now generally available. Face Liveness detects spoofs presented to the camera (e.g. printed photos, digital photos or videos, or 3D masks) and spoofs that bypass the camera (e.g. pre-recorded real or deepfake videos). Face […]
Supporting digital signature and secure message transmission with AWS KMS and AWS Secrets Manager for Brazilian Instant Payment System
As discussed in the previous blog, the new Brazilian Instant Payment System (PIX) aims to speed up payments messaging and the availability of final funds to the beneficiary. The PIX results in reduction of costs, increasing security and improving the customer experience. AWS provides the necessary certifications and compliance standards for financial institutions to comply […]
The Cow Collar Wearable: How Halter benefits from FreeRTOS
Who is Halter, and what IoT product are they building? Halter (https://halterhq.com), based in New Zealand, is an agri-tech original equipment manufacturer (OEM) that focuses on cattle herd management. Halter creates GPS enabled, solar powered smart collars for cows. The collar hardware allows farmers to interact with an easy-to-use app to remotely set geographic boundaries […]
Preparing restaurant, catering, and food service companies for the California Consumer Privacy Act
Notice: Customers are responsible for making their own independent assessment of the information in this blog post. This post: (a) is for informational purposes only and nothing in this post constitutes (or is intended to constitute) legal guidance or advice with respect to the matters set forth herein, (b) represents current AWS product offerings and […]