AWS for Industries
Category: Marketing & Advertising
Retailers: Become Data Sovereign Before Third-party Cookies Go Away
In our last blog, Third-party Cookies are Going Away: What Should Retailers Do about It?, we discussed Google’s announcement that third-party marketing cookies will go away by the end of 2023. To recap quickly, this decision appeases consumers who want more privacy and control over their personal data and online behaviors, and it helps eliminate […]
Third-party Cookies are Going Away: What Should Retailers Do about It?
Every website is required to ask for consent to drop first- and third-party cookies on your browser, though not all do. While you may not know exactly how cookies work, you likely know that cookies track user information. A cookie is a small text file that lets a website remember you. There are two forms […]
Watch the re:Invent 2020 Sessions for the Advertising and Marketing Technology Industry
We were lucky to share some amazing customer stories at re:Invent 2020 focused on the advertising and marketing technology industry. With all of the announcements and keynotes, you’d be forgiven for not having time to watch each industry-specific session. That’s why we’ve compiled all of the sessions specific to advertising and marketing technology for you […]
Using Machine Learning for Programmatic Product Placement in TV Advertising
TripleLift is a technology company rooted at the intersection of creative and media. The company’s real-time advertising platform inserts products and brands natively into media across desktop, mobile, TV, and streaming video. Research shows that native advertising that matches the look and feel of media experiences drives improved consumer recollection and impact. For example, product […]
AWS re:Invent 2020 – Advertising and Marketing Industry Guide
We have an exciting re:Invent 2020 planned for the advertising and marketing industry. For starters, re:Invent is a free, three-week virtual conference this year—and anyone in the industry can register to learn from over 500 breakout sessions, keynotes, and live content. This year’s conference also features more advertising and marketing industry sessions than any prior […]
AWS re:Invent 2019: Key announcements for the Advertising and Marketing Industry
With more than 77 new service launches and other announcements, AWS re:Invent left a lot to digest—even for teams inside AWS! We’ve developed this guide to ensure customers in the advertising and marketing industry know the most relevant news from this year’s event. Of the many announcements, three stood out as game-changers for advertising and […]