AWS for Industries

New Ebook | How Four Leading Businesses Optimized Real-Time Advertising Performance

Advertising platforms running scaled data workloads typically need to ingest terabytes or petabytes per month of fine-grained data about digital events such as ad impressions or ad clicks—all while controlling costs. For platforms running ultra-low latency real-time bidding and ad serving workloads, performance and cost requirements are even more extreme. Ad tech companies must respond to partners within tens of milliseconds or lose an opportunity to buy (or sell) an ad.

AWS offers multiple services, solutions, and partners that address many of these challenges for building advertising platforms running at petabyte scale and millisecond latency.

This ebook shares success stories demonstrating some of the ways companies have significantly improved performance, reduced latency, avoided bottlenecks, and optimized costs using AWS solutions for advertising platforms.

Learn more in our new ebook, How four leading businesses optimized real-time advertising performance.

How four leading businesses optimized real-time advertising performance

Clark Fredricksen

Clark Fredricksen

Clark Fredricksen is Head of Worldwide Marketing for the Advertising and Marketing Industry at Amazon Web Services (AWS). Before joining AWS, Clark spent a decade at research firm eMarketer, where he sat on the company’s executive management team and held leadership roles in marketing, product management, and communications. He is an avid cyclist.