Category: Amazon Nova

In this post, we explore what it takes to migrate a traditional text agent into a conversational voice assistant using Amazon Nova 2 Sonic. We compare text and voice agent requirements, highlight design priorities for different use cases, break down agent architecture, and address common concerns like tools and sub-agents for reuse and system prompt adaptation. This post helps you navigate the migration process and avoid common pitfalls.

In this post, we share how we applied Amazon Bedrock and the Amazon Nova family of models to reimagine our Title Suggestion feature. By combining metadata, computer vision, and retrieval-augmented generative AI, we now automatically generate creative, brand-aligned titles and subtitles across 12 languages. Using the unified API of Amazon Bedrock, Anthropic’s Claude 3 Haiku, and Amazon Nova Lite and Pro, we improved quality, reduced cost, and cut response times. This resulted in higher customer satisfaction, measurable uplifts in engagement and purchase rates, and over 5.5 million personalised titles generated in 2025.

In this post, we’ll show you how to build a complete omnichannel ordering system using Amazon Bedrock AgentCore, an agentic platform, to build, deploy, and operate highly effective AI agents securely at scale using any framework and foundation model and Amazon Nova 2 Sonic.

In this post, we show you how to use Model Distillation, a model customization technique on Amazon Bedrock, to transfer routing intelligence from a large teacher model (Amazon Nova Premier) into a much smaller student model (Amazon Nova Micro). This approach cuts inference cost by over 95% and reduces latency by 50% while maintaining the nuanced routing quality that the task demands.

In this post, we show you how to build a video semantic search solution on Amazon Bedrock using Nova Multimodal Embeddings that intelligently understands user intent and retrieves accurate video results across all signal types simultaneously. We also share a reference implementation you can deploy and explore with your own content.

This hands-on guide walks through every step of fine-tuning an Amazon Nova model with the Amazon Nova Forge SDK, from data preparation to training with data mixing to evaluation, giving you a repeatable playbook you can adapt to your own use case. This is the second part in our Nova Forge SDK series, building on the SDK introduction and first part, which covered kicking off customization experiments.

In this post, we demonstrate two approaches to fine-tune Amazon Nova Micro for custom SQL dialect generation to deliver both cost efficiency and production ready performance.

Online retailers face a persistent challenge: shoppers struggle to determine the fit and look when ordering online, leading to increased returns and decreased purchase confidence. The cost? Lost revenue, operational overhead, and customer frustration. Meanwhile, consumers increasingly expect immersive, interactive shopping experiences that bridge the gap between online and in-store retail. Retailers implementing virtual try-on […]

This post demonstrates how Lambda enables scalable, cost-effective reward functions for Amazon Nova customization. You’ll learn to choose between Reinforcement Learning via Verifiable Rewards (RLVR) for objectively verifiable tasks and Reinforcement Learning via AI Feedback (RLAIF) for subjective evaluation, design multi-dimensional reward systems that help you prevent reward hacking, optimize Lambda functions for training scale, and monitor reward distributions with Amazon CloudWatch. Working code examples and deployment guidance are included to help you start experimenting.

In this post, we’ll walk you through a complete implementation of model fine-tuning in Amazon Bedrock using Amazon Nova models, demonstrating each step through an intent classifier example that achieves superior performance on a domain specific task. Throughout this guide, you’ll learn to prepare high-quality training data that drives meaningful model improvements, configure hyperparameters to optimize learning without overfitting, and deploy your fine-tuned model for improved accuracy and reduced latency. We’ll show you how to evaluate your results using training metrics and loss curves.