AWS for M&E Blog
Author: Alex Norrman
Alex Norrman is a Principal Sports Marketing Manager with AWS Strategic Sports & Entertainment Partnerships. With over 17 years of marketing and business development experience, Alex works closely with sports customers to drive technical innovation and bring marketing stories to life.
PGA TOUR automates play-by-play commentary with Amazon Bedrock
PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.
Maple Leaf Sports & Entertainment gains an edge with an assist from AWS
This blog is co-authored by William Reyes, Data Engineer, MLSE, Sport Performance Lab. How MLSE developed a cloud-based rapid prototyping solution to reduce time-to-insight In the dynamic world of professional sports, analytics and data-driven decision-making offer competitive advantage to sports teams and leagues. New avenues for competitive advantage have emerged as the varieties of performance […]