AWS for M&E Blog
Author: Punyabrota Dasgupta
Punyabrota Dasgupta is a principal solutions architect at AWS. His area of expertise includes machine learning applications for media and entertainment business. Beyond work, he loves tinkering and restoration of antique electronic appliances
Part 3: contextualized viewer engagement and monetization for live OTT events
This is the third and final post in the series of blog posts on contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post details how Amazon Personalize, which allows developers to quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML), can be adopted to determine […]
Part 2: Contextualized viewer engagement and monetization for live OTT events
This is the second in a series of blog posts about contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post describes in technical terms how to use Amazon Web Services (AWS) to drive contextualization and deeper viewer engagement for live event streams. Click here to read the first post in the series. […]
Contextualized viewer engagement and monetization for live OTT events
Popular live stream events often command higher viewer attention due to the thrill, uncertainty, freshness, and unknowns of the content. On the other hand, in the over-the-top (OTT) world the last mile network latency and media player buffer often push a viewer at least few seconds behind real time. This elevated viewer attention and last-mile […]