Category: Amazon Redshift

Introduction The blog post Better understand sports fan data with Fan360 on AWS introduces how a Fan360 data mesh architecture can help sport entities enrich insights through data collaboration within the organization, with third parties, partners, and sponsors. Insights and collaboration can be used to build new avenues for monetization. Creating an effective data product in your Fan360 data […]

This blog was co-authored by Ivy Lam and David Dwyer, Endeavor Streaming, and Kevin Yao and Simon Christie, AWS. As momentum for direct-to-consumer (D2C) streaming continues to build, more streaming providers are prioritizing audience personalization and retention. Though D2C streams provide a distinct advantage over traditional linear broadcasts when it comes to capturing first-party data, […]

Kayo Sports is Australia’s dedicated multi-sports streaming service offering more than 50 live and on-demand sports streamed instantly. Kayo Sports was looking to create a unified database integrating internal and external sources of data, including customer behavior, preferences, profile information, and other interactions to provide a better experience across customer touchpoints. The company decided to […]