Category: AWS Data Exchange

Over the last decade, the media and entertainment (M&E) industry experienced an unprecedented acceleration in the volume of content being created and the consolidation of multiple media and entertainment companies. As a result, the industry faced increased challenges around disorganization of proprietary title catalogs as well as the duplication and inconsistency of associated marketing assets […]

Introduction Companies and businesses of all sizes across industries now consider acquiring data-driven insights from their customer base as a key priority. Sports entities (teams, leagues, sport broadcasters and partners) are no different. Understanding their global, diverse, and distributed fan-bases is critical to their business strategies. Sports fans interact with their favorite sports and teams […]