AWS for M&E Blog
Category: Media Services
AWS Elemental MediaTailor supported video Ad serving protocols
AWS Elemental MediaTailor is one of five AWS Media Services that launched during re:Invent 2017 and currently supports HTTP Live Streaming (HLS). It is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements […]
Why is server-side ad insertion important?
Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions? You’ll find answer to all these questions on this explainer page, along with a deep dive into the ways the technologies perform today, […]
Part 2: How to compete with broadcast latency using current adaptive bitrate technologies
Part 1: Defining and Measuring Latency Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery (this post) Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery In the first part of this blogs series, we covered why latency is a problem […]
Part 1: How to compete with broadcast latency using current adaptive bitrate technologies
Part 1: Defining and Measuring Latency (this post) Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results Part 1: Defining and Measuring Latency Why is latency a problem for live video streaming? Whenever content delivery is time sensitive, whether it […]
What is origin storage?
(or Why We Need AWS Elemental MediaStore) Streaming live video online is hard. You may think completing the Kessel Run in less than 12 parsecs is hard, but that’s nothing compared to live streaming. In the early days, back when the internet was young and users would get online by calling a phone number and hearing the […]
Join us for an in-depth recap of NAB 2018
If you weren’t able to attend the 2018 NAB Show, catch up at the AWS Elemental Online Conference. View informative tech talks, detailed technology demonstrations, and see how cloud and on-premises media solutions help you work smarter, faster, and more efficiently. Check out the full agenda for a list of topics you won’t want to miss! Where: Online […]
Barnstorm VFX scales to AWS coud for ambitious visuals
Boutique visual effects house Barnstorm VFX specializes in creating high-end visuals for episodic television, including Starz’s “Outlander,” Amazon Studios’ “Man in the High Castle,” CBS’ “Strange Angel” and HBO’s “Silicon Valley.” Founded in 2011, the mid-sized Burbank-based studio began using AWS Thinkbox Deadline in 2014 to manage its on-premises render resources, which include ten dedicated […]
Tech talk now on-demand: Media processing workflows at high velocity & scale using orchestration & machine learning
If you missed our webinar on March 28, no need to worry. The recording is now available on YouTube with the slides available for download (see below). Abstract: Content owners, creators and publishers use media supply chains to package and process digital video content and programming from content producers so it can then be delivered […]
Webcast on-demand: Media processing workflows at high velocity and scale using orchestration and machine learning
Click here to watch the on-demand version of Media Processing Workflows at High Velocity and Scale using Orchestration & Machine Learning Level 200 | Use Cases How To Content owners, creators and publishers use media supply chains to package and process digital video content and programming from content producers so it can then be delivered to local affiliates […]
HDR video webcast on-demand: New standards, future trends, and current use cases
Few advancements in video demonstrate as dramatic an improvement in image quality as High Dynamic Range (HDR). In the midst of today’s intense competition for content, the ability to implement HDR puts video providers miles ahead of operators that do not. The good news is that HDR can be readily implemented using a software-based video […]