AWS for M&E Blog
Tag: Amazon Personalize
discovery+ uses Amazon Personalize to combat decision fatigue
Discovery, Inc., a multinational mass media company, has a colossal library available to stream. So much so, that customers encountered “decision fatigue”. The company found that too many choices can become overwhelming, and can take away from the viewer experience. Discovery, Inc. responded to this challenge by building discovery+, a streaming service using Amazon Personalize. […]
“AWS Is How”: HGTV provides design inspiration anywhere you are
The number of people renovating and redecorating their homes rose sharply over the past year, as people spent more time in their living spaces. The uncertain environment, need to stay close to home, and low interest rates motivated people to invest in their kitchens, bedrooms, and backyard getaways. HGTV is a top ten cable […]
Discovery, Inc. is serving up content for the consumer with Food Network Kitchen
Today, Discovery Inc. is bringing some much-needed culinary camaraderie into kitchens around the world through Food Network Kitchen. The subscription-based app offers home-bound foodies the chance to cook alongside celebrity chefs. Food Network Kitchen offers a hands-free cooking experience via Amazon’s voice technology and access to a large selection of live and on-demand cooking classes, […]
NBCUniversal International’s reality on-demand OTT platform hayu adds personalization and data analysis with AWS
Thanks to hayu – a unique multichannel OTT video service that’s dedicated to reality TV programming – international viewers have access to new episodes of their favorite programs on the same day as their US broadcast. First launched in the UK, Ireland, and Australia in 2016, the hayu service is now available in 27 countries […]
What’s new in recommender systems
With the ever-increasing selection of direct to consumer (DTC) platforms available today, most consumers cannot subscribe to all platforms. Subscription/purchase decisions are driven both by content (what shows/movies a platform has) and user experience (how easy a platform is to use). Consumers today expect real-time, curated experiences as they consider, purchase, and engage with content. […]