AWS Partner Network (APN) Blog

Amazon SageMaker is a unified platform that combines various AWS services into a single, integrated experience supporting data analytics and AI workloads. This post highlights the next generation Amazon SageMaker and its new features, including a Unified Studio, Lakehouse, and enhanced governance tools, which aim to streamline the entire data and AI workflow. It also provides insights into how AWS Partners can leverage Amazon SageMaker to enhance their solutions.

Learn about new initiatives launched at re:Invent 2024 and how these innovations will streamline co-selling with AWS, enhance collaboration opportunities, accelerate selling Partner solutions in AWS Marketplace and beyond, and leverage cutting-edge AI technologies to drive unprecedented growth.

Learn about new initiatives to help Partners co-sell with AWS, including building scalable and automated co-sell systems and tools, enhanced partner benefits, co-marketing mechanisms, funding opportunities, and increased customer lead generation.

We’re excited to announce Partner Connections (in preview), an integrated experience in AWS Partner Central that allows Amazon Web Services (AWS) Partners to find and connect with other Partners and co-sell together on customer deals. Through Partner Connections, Partners can jointly develop and market differentiated solutions, accelerate deal closure, and deliver enhanced value to customers.

The consumer goods industry is rapidly evolving, driven by changing customer preferences, supply chain disruptions, and emerging technologies and regulations. We’re excited to announce the AWS Consumer Goods Competency, an AWS Specialization that connects industry customers with Partners offering cutting-edge technology solutions. AWS Consumer Goods Competency Partners deliver leading industry technology solutions and expert consulting service—supporting comprehensive transformation of consumer goods companies’ operating models.

In today’s digital landscape, maintaining control over digital assets, or digital sovereignty, has become increasingly crucial, particularly for public sector organizations and regulated industries. We’re excited to announce the AWS Digital Sovereignty Competency—an AWS Specialization that connects customers with trusted Partners to help them leverage the benefits of the cloud, while meeting compliance and regulatory requirements.

In today’s digital landscape, the sheer volume of security data generated across organizations presents a significant challenge. To provide Amazon Web Services (AWS) customers with efficient, scalable, and user-friendly solutions in security data management, we’re excited to announce the Amazon Security Lake Ready Specialization.

AI adoption is rapidly transforming application development while introducing new security risks that demand specialized expertise in areas like data privacy, model integrity, system availability, abuse prevention, and threat detection. To address this, we’re excited to introduce a new AI security category for AWS Security Competency Partners, designed to help customers easily identify Partners with deep experience in securing AI environments and defending workloads against advanced threats and attacks.

In an era where data drives innovation and AI reshapes industries, effective governance and security have become paramount. Recognizing this critical need, AWS has launched a groundbreaking Data & AI Governance and Security partner initiative. This program brings together elite Service and Software partners to tackle the complex challenges organizations face in managing their data and AI assets. Partners joining this initiative gain access to exclusive AWS tools, expertise, and go-to-market support. They also benefit from potential funding opportunities and increased visibility within the AWS ecosystem. For customers, this initiative offers a curated selection of vetted partners equipped with the expertise and tools to navigate the complexities of data and AI governance. By leveraging these partnerships, organizations can build strong foundations for responsible, secure, and innovative data practices while maintaining compliance and ethical standards.

We’re excited to announce the regional 2024 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year’s award winners have demonstrated exceptional innovation and commitment to customer success. Working side by side with AWS Partners have yielded remarkable results, and we’re excited to build upon these successes as we strengthen our partnerships throughout 2025.