Korean Air makes swift diversion for success
Digital transformation the key to business flying high
While many businesses around the world struggled to survive during the global pandemic, Korean Air found a way to not only survive - but thrive - when most airlines’ fleets were grounded. Shifting its entire business model from passenger to cargo carrier in a matter of days saw business growth during global disruption.
Hear Kenny Chang EVP and CMO of Korean Air, share how the company’s agility as a result of digital transformation was a key factor that led to success, and how predictive data has smoothed the transition back to passenger flights.
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