Traditionally, working with customer-context data has been manual, error-prone, and costly. And communication service providers (CSPs) have to navigate an increasing number of interactive channels available to customers. As a result, CSPs face challenges in understanding information bottlenecks, proactively predicting customer-experience scores, and personalizing customer interactions. Connected Customer Journey (CCJ) centralizes and refines customer-context data, creating a single source of truth of customer touch points from siloed, raw, disparate data. As a result, CSPs can automatically understand and extract customer information, creating a closed-loop approach that combines analytics insights from the customer journey and journey discovery to optimize each customer’s experience.

Partner Solutions

Software, SaaS, or managed services from AWS Partners

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  • Segment

    Twilio Segment helps data, marketing, product and engineering teams leverage real-time, structured data for context relevant and personalized engagement.
  • Amplitude

    Amplitude helps financial services organizations like Square meet customers in the moment, with real-time experiences that drive engagement, improve conversion and bolster retention. Amplitude helps teams to bring these experiences to life by providing them with quantitative and qualitative insights, recommendations and predictions about what customers are doing and why across the entire customer journey. And because Amplitude standardizes, governs and centralizes data across all sources, teams can confidently use these insights to drive the best results.

  • Tealium Customer Data Hub

    Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium empowers brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure.
  • Pointillist Journey Analytics and Orchestration SaaS Solution

    Pointillist discovers, analyzes and orchestrates your understanding and interaction with your customers journeys in real-time. Delivered as a SaaS solution, Pointillist is the quickest, easiest, and most advanced path to journey enablement you can take as an enterprise.
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Guidance

Prescriptive architectural diagrams, sample code, and technical content

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  • Connected Customer Journey Hub on AWS

    This Guidance helps to create a single source of truth of customer touch points to automatically understand and extract customer linked information from siloed, raw, and disparate data.

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