The Future of Retail: Connected, Cutting-Edge, Customer-Obsessed

Join Amazon Web Services (AWS) at NRF 2025: Retail’s Big Show. See generative AI and cutting-edge technologies in action with AWS, Amazon, and AWS Partner demonstrations. Listen to innovative Big Ideas sessions, curated TechTalks, and experience the latest in retail trends, and technologies and more.

Keynote: A conversation with Doug Herrington, CEO, Worldwide Amazon Stores

Sunday, January 12, 3:30 PM – 4:00 PMJavits North, Level 5, SAP TheatreDoug Herrington, CEO for Worldwide Amazon Stores, will talk about how Amazon continues to evolve to meet the needs of customers. Herrington will share lessons he’s learned from Amazon’s successes and failures, how robots and automation are reshaping Amazon’s operations and improving employee safety, and how amazon is approaching the game-changing opportunities created by generative AI.

Matthew Shay

President and CEO
National Retail Federation

Doug Herrington

CEO
Worldwide Amazon Stores

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AWS Big Idea sessions

Hear from our customers and AWS Partners in our Big Ideas Sessions.

Kids' smart device company, Gabb, doubles down on Prime shopping benefits to boost brand trust

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Empowering retail employees with game-changing generative AI applications

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Using customer-centric technology to attract and convert consumers

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Max Mara boosts performance and customer experience with ecommerce modernization

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Transforming retail with Just Walk Out: a fireside chat with GRIDSERVE

NRF 2025 session thumbnail titled 'Transforming retail with Amazon Just Walk Out: A fireside chat with GRIDSERVE Global,' featuring Nathan O'Neill (Director, Technology, Amazon Just Walk Out) and Toddington Harper (Founder, GRIDSERVE Global).

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Featured demos at NRF

AWS, Amazon, and AWS Partners offer leading solutions for smart stores, digital commerce, customer engagement, advanced data and insights, merchandise planning, intelligent supply chain, and IT operations. We bring these solutions together with modern architecture to serve your customers seamlessly across all channels.

Smart stores

Reimagine the in-store experience with generative AI, computer vision, retail media, RFID, Amazon Just Walk Out, and more. Elevate customer engagement and optimize store performance with cutting-edge technologies for a future-ready, seamless shopping journey.

Digital commerce

Transform digital customer-retailer interactions by leveraging cutting-edge technologies like artificial intelligence, augmented reality, and advanced personalization to create frictionless, immersive shopping experiences. Discover how you can attract and convert more customers by offering Prime shopping benefits on your ecommerce site.

Retail operations

Optimize every aspect of your retail operations, from demand forecasting and supply planning to efficient supply chain management. Deliver compelling assortments and exceptional customer service to your shoppers and achieve higher revenue, reduce costs, while hitting sustainability targets.

Customer engagement

Drive engagement and loyalty with a customer-obsessed, data-driven approach. Leverage advanced artificial intelligence and machine learning (AI/ML) capabilities along with robust predictive analytics to deliver personalized marketing and a frictionless, connected shopping experience across all channels.

Generative AI

Discover how Amazon Bedrock and Amazon Personalize can be used to deliver hyper-personalized customer experiences across multiple touchpoints—such as social ads, emails, and websites—tailored to shoppers throughout their journey, from discovery and search to purchase and post-purchase interactions.

AWS Partner demos

Explore featured AWS Partner demos showcasing modern purpose-built solutions focused on generative AI, immersive commerce, intelligent consumer insight and engagement, sustainability, supply chain, and more.

Platinum AWS sponsors

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Featured AWS Partners

Discover purpose-built retail and consumer goods solutions and services from an extensive network of over 170 industry-leading AWS Partners with demonstrated technical expertise and proven customer success in building industry-specific solutions on AWS.Visit AWS booth 5438 to meet NRF 2025 featured AWS Partners driving innovation with modern technology for retail and consumer brands.

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Additional Featured AWS Partners

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More Featured AWS Partners

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Amazon technologies

Visit our booth to hear the latest in retail innovations from our Amazon team of experts.

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View our Retail and Consumer Goods attendee guide for an overview of AWS at NRF 2025.

AWS at Booth 5438
AWS at SAP Booth 4227
AWS at Avery Denison Booth 5803

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AWS for Retail and Consumer Goods promotional graphic for the NRF 2025 Retail’s Big Show, featuring attendee guide information and AWS booth 5438 details.

AWS TechTalks in-booth theater

Join us at booth 5438 for AWS TechTalks to get innovation inspiration from AWS and Amazon retail experts, your peers and our partners. AWS TechTalks are short, 15-minute presentations showcasing experiences with breakthrough technology, including forging partnerships that can help organizations gain exceptional scale and speed to market, and how technology empowers the industry to drive meaningful results.

Supercharge your ecommerce with Amazon Bedrock's 30% conversion boost

10:30 - 10:45 AM | Presented by AWS

Sports Warehouse uses Stripe to centralize global payments across 12 brands
11:00 - 11:15 AM | Presented by Stripe

Smarter, faster, better: Using generative AI on your supply chain data
11:30 - 11:45 AM | Presented by AWS Supply Chain

Streamlining customer engagement: Integrating generative AI with SAS Customer Intelligence 360
12:00 - 12:15 PM | Presented by SAS

Every touchpoint is an opportunity: Elevate your shopping journey
12:30 - 12:45 PM | Presented by Braze

How Brooklinen and Tapestry unlock trust to drive revenue and CLTV
1:00 - 1:15 PM | Presented by Forter

Leveraging generative AI to power hyper-personalization and profitable growth
1:30 - 1:45 PM | Presented by Treasure Data

Generative AI image and video generation with Amazon Nova Canvas and Amazon Nova Reel foundation models
2:00 - 2:15 PM | Presented by AWS

NVIDIA: Leveraging generative AI to improve catalog and conversion
2:30 - 2:45 PM | Presented by NVIDIA

How retailers improve product availability and order execution using Nextuple’s inventory service
3:00 - 3:15 PM | Presented by Nextuple

How to win with AI in the age of unified commerce
3:30 - 3:45 PM | Presented by Fabric

Generative AI: Next-gen search and product discovery for Fashion & Apparel
4:00 - 4:15 PM | Presented by Doug Tiffan, Global Head of Fashion & Apparel, AWS

Grow your revenue with Amazon

10:30 - 10:45 AM | Presented by Amazon

The future of multi-channel retail: Game-changing ecommerce innovations
11:00 - 11:15 AM | Presented by Buy with Prime

Drive sales and improve customer experience, implementing Nub8's AI-powered shopping assistant
11:30 - 11:45 AM | Presented by Nub8

Next-gen retail planning and decision-making powered by AI
12:00 - 12:15 PM | Presented by o9 Solutions

From creation to conversion: Practical AI strategies to transform ecommerce visuals
12:30 - 12:45 PM | Presented by Cloudinary

Deliver in-store retail media with Last Yard: Inspiring shoppers with next-gen ads
1:00 - 1:15 PM | Presented by Last Yard

AI-powered sensory marketing shapes shopping’s tech future by leveraging human behavioral biases
1:30 - 1:45 PM | Presented by Storeplay

Reimagining visual discovery with Agentic AI for retail
2:00 - 2:15 PM | Presented by Avataar

2025 and Beyond: The AI Playbook for ecommerce
2:30 - 2:45 PM | Presented by AWS & Session.ai

Aptos and AWS: Delivering POS for the Modern Fashion Store
3:00 – 3:15 PM | Presented by Aptos

Hitting a home run in ecommerce with Vercel and Fanatics
3:30 - 3:45 PM | Presented by Fanatics CTO, Allen Chen & Vercel

Holographic Spatial Computing: Retail’s modality of choice for AI
4:00 - 4:15 PM | Presented by Proto Hologram

Accelerate Consumer Goods digital transformation with AWS and AWS Partners

10:30 - 10:45 AM | Presented by Kevin McCurdy, Global Head of Consumer Goods Partners, AWS

AI-Powered Support: Driving customer loyalty with Freshdesk Omni
11:00 - 11:15 AM | Presented by Freshworks

Predicting the Future: Strategies for personalization and AI
11:30 - 11:45 AM | Presented by Contentful

Transforming fashion & retail with process mining and enterprise automation
12:00 - 12:15 PM | Presented by Infor

Pella’s online D2C retail solution: Strong customer experiences, total business flexibility
12:30 - 12:45 PM | Presented by AWS & Elastic Path

How an order management system drives business value across the customer journey
1:00 - 1:15 PM | Presented by AWS & Fluent Commerce

Next-gen retail with Syte.ai: increase conversion and elevate personalization with AI-powered visual search and discovery
1:30 - 1:45 PM | Presented by AWS & Syte

How Generative AI is transforming restaurants and food technology
2:00 - 2:15 PM | Presented by Deborah Matteliano, Global Head of Restaurants Technology, AWS

Service Desk AI places the employee at the center of operational excellence
2:30 - 2:45 PM | Presented by Kyndryl

AWS for Retail and Consumer Goods

AWS, born from retail and built for retailers, offers the most comprehensive portfolio of cloud, analytics, and artificial intelligence capabilities, decades of industry experience, and the largest partner community to help retailers improve profitability across the entire value chain.

Learn more about AWS Retail and Consumer Goods

The Future of Retail: Connected, Cutting-Edge, Customer-Obsessed

Keynote: A conversation with Doug Herrington, CEO, Worldwide Amazon Stores

Matthew Shay

Doug Herrington

AWS Big Idea sessions

Kids' smart device company, Gabb, doubles down on Prime shopping benefits to boost brand trust

Empowering retail employees with game-changing generative AI applications

Using customer-centric technology to attract and convert consumers

Max Mara boosts performance and customer experience with ecommerce modernization

Transforming retail with Just Walk Out: a fireside chat with GRIDSERVE

Featured demos at NRF

Smart stores

Digital commerce

Retail operations

Customer engagement

Generative AI

AWS Partner demos

Platinum AWS sponsors

Featured AWS Partners

Additional Featured AWS Partners

More Featured AWS Partners

Amazon technologies

View our Retail and Consumer Goods attendee guide for an overview of AWS at NRF 2025.

AWS TechTalks in-booth theater

Supercharge your ecommerce with Amazon Bedrock's 30% conversion boost

Grow your revenue with Amazon

Accelerate Consumer Goods digital transformation with AWS and AWS Partners

AWS for Retail and Consumer Goods

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