Braze

What do you like best about the product?

Flexible and intuitive interface, expansive insights, ease of implementation of new channels based on business needs

What do you dislike about the product?

Customer support response timing can often lag for days, communication around new features is confusing, ability to create and use templates is limited

What problems is the product solving and how is that benefiting you?

Braze allows us to scale digital marketing campaigns and iterate on them based on the insights provided to further improve effectiveness.

What do you like best about the product?

Flexible and intuitive interface, expansive insights, ease of implementation of new channels based on business needs

What do you dislike about the product?

Customer support response timing can often lag for days, communication around new features is confusing, ability to create and use templates is limited

What problems is the product solving and how is that benefiting you?

Braze allows us to scale digital marketing campaigns and iterate on them based on the insights provided to further improve effectiveness.

What do you like best about the product?

Persoanlly for me Braze's combination of both robust personalization and segmentation capabilities really stand out.

What do you dislike about the product?

It can sometimes feel overwhelming for new users.

What problems is the product solving and how is that benefiting you?

Mostly for customer engagement and retention through personalized messaging.

What do you like best about the product?

Persoanlly for me Braze's combination of both robust personalization and segmentation capabilities really stand out.

What do you dislike about the product?

It can sometimes feel overwhelming for new users.

What problems is the product solving and how is that benefiting you?

Mostly for customer engagement and retention through personalized messaging.

What do you like best about the product?

We migrated to the Braze platform from SFMC over a year ago and have found it to be so much easier to use to execute our marketing messaging. Here's where we found the advantages:

Personalization/Segmentation: Where Braze really stands out is in its ability to segment audiences in highly granular ways. Using a combination of behavioral, custom attribute, and location data, I can create very specific audience segments that ensure our messages reach the right people at the right time.
Omnichannel Capabilities: Braze excels in its ability to execute omnichannel campaigns. We can seamlessly coordinate across channels like email and in-app messaging, all within one platform. The unified messaging experience for users has helped us to reach customers via email or on our site. In addition, we can also leverage Braze for our social media audiences and messaging, whether building lookalike or exclusion audiences for targeting.
Flexible Integrations: Integrating Braze with our existing tech stack was relatively smooth. It also allows for other integrations, like Segment CDP, data warehouses, and many other third-party tools.
Customer Support: Braze’s support team is knowledgeable and responsive. Additionally, they provide comprehensive resources such as webinars, documentation, and best practices guides that have helped us make the most of the platform. We've also leveraged the online community for asking questions and getting answers.

What do you dislike about the product?

No software platform is without its challenges. Some areas we've cited for improvement are:

Currents (contract limitations) - in order to get the full reporting insights and data inflow/outflow to support our reporting and targeting, we'd need to spend a lot more money on additional Currents flows (only one Currents is included).

Design/Engineering overhead - some features, like the in-app messages and content cards, can require a heavier lift from engineering and design support, which presents a bottleneck for our projects and ability to rapidly excecute campaigns.

Intuitive, but to a point - While the platform is incredibly powerful, some of the advanced features, like like campaign triggers, data integrations, or automation rules, require a bit of a learning curve, especially for those new to marketing automation (our junior or newbie staffers) . More guidance for advanced use cases would be helpful.

What problems is the product solving and how is that benefiting you?

Personalized Customer Engagement:
One of the biggest challenges we faced before using Braze was delivering personalized, timely messages at scale. Braze enables us to use detailed customer data (like behavior, preferences, and past interactions) to segment our audience with precision. This personalization has helped us drive higher engagement, improved conversion rates, and ultimately stronger customer loyalty.

Omnichannel Campaign Execution:
Prior to Braze, we struggled to deliver a consistent, unified experience across multiple channels. Braze solves this by allowing us to run integrated campaigns across email and our site (in-app messages). This omnichannel approach ensures that customers receive relevant messages, wherever they are in the customer journey, leading to improved brand consistency and engagement.

Automated Workflows and Retargeting:
Braze has made it easy for us to set up automated workflows that trigger messages based on specific customer behaviors—whether that’s sending a retargeting email or a re-engagement follow-up. This automation has saved our team time and effort, while also ensuring that customers receive timely, relevant communication without manual intervention.