Category: Thought Leadership

This post shows how AWS Marketplace sellers can use EC2 Image Builder and Amazon Q to simplify creating AMI-based products. You’ll learn two approaches: using existing components and creating custom components with AI assistance. This guide will help you improve your product development process and build secure AMIs for AWS Marketplace.

Private equity firms gravitate to software companies because of their strong fundamentals such as high margins, recurring revenue, and customer retention. Yet financial statements mask a critical risk: technical debt. For private equity firms focused on rapid scaling and exits, technical debt creates tangible business impacts. It erodes value, extends development timelines, and reduces investment returns.

A 2025 IDC study, commissioned by AWS, found that AWS Marketplace sellers who implement the COSS framework achieve 31% faster AWS Marketplace sales growth compared to other sellers. We will discuss and expand on best practices for COSS pillar 4: Partner commitment to AWS Marketplace revenue.

The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.

The financial services industry is leveraging AI to transform how financial institutions serve their customers. Learn more about agentic AI in financial services and how AWS Marketplace is your trusted source to discover, buy, and deploy AI agent solutions from Partners.

Financial institutions face a convergence of market forces where artificial intelligence (AI) is reshaping business models, legacy infrastructure demands modernization, and customers expect technology-company experiences. Success requires organizations to innovate rapidly while preserving the stability and compliance that defines the industry. Amazon Web Services (AWS) and provide the tools to accelerate this transformation.

Learn how Amazon Web Services and third-party solutions from AWS Marketplace equip healthcare organizations with tools that enhance data security, accelerate AI adoption, streamline workflows, and improve patient outcomes.

At National Association of Broadcasters (NAB) Show 2025, I moderated a panel discussion where industry leaders shared their cloud transformation journeys. This expert panel revealed practical strategies that address today’s complex media challenges.

The Forrester Total Economic Impact™ of AWS Marketplace study shows the time and cost savings achieved when organizations use AWS Marketplace to find, try, buy, deploy, and manage software, data, and professional services from AWS Marketplace.

Learn how companies who are successful in AWS Marketplace coordinate multiple departments and stakeholders while integrating AWS Marketplace into existing business processes.