Category: Media Services

A staggering 83% of consumers believe businesses should actively be shaping their best practices around environmental, social, and governance (ESG) issues, as based on a 2021 Corporate Social Responsibility Survey. Retailers are getting serious about slowing the effects of climate change by reducing their carbon footprints. Many are committed to net-zero emissions targets within the […]

The ever-increasing popularity of live streaming is opening up new opportunities for online customer interactions. With live streaming providing engaging content, it can facilitate the flow of customers into online shopping, joining the shopping experience with other forms of online engagement. Personalized recommendations also allow online stores to pick the right products at the right […]

TripleLift is a technology company rooted at the intersection of creative and media. The company’s real-time advertising platform inserts products and brands natively into media across desktop, mobile, TV, and streaming video. Research shows that native advertising that matches the look and feel of media experiences drives improved consumer recollection and impact. For example, product […]

Recently, more than 37 million shoppers logged on to watch Viya, an online sales sensation, sell everything from cosmetics, appliances, and clothing to cars and houses. That’s more people than watched the Game of Thrones finale. If you’ve never heard of Viya, the 34-year-old host of her own livestream show, then you likely don’t live […]