Category: Uncategorized

Customers are more connected than ever before and expect brands to interact with them in highly personalized ways irrespective of device or channel of engagement. Artificial intelligence (AI)-powered recommendation engines have proven to be an effective solution to deliver personalized experiences to consumers at scale. The machine learning (ML) model used by recommendation engines learns […]

The multi-national automotive manufacturer Stellantis (NYSE: STLA) has selected Amazon Web Services (AWS) as its preferred cloud partner for vehicle platforms. Together, the two companies successfully leveraged Hackathons as a means of commencing new projects and achieving continuous delivery for accelerated vehicle software development. This blog post shares both insights on how to conduct Hackathons […]

The Fresh Market is a specialty food retailer for those looking to discover the best in restaurant-quality meals, hand-picked organic produce, premium baked goods, fresh-cut flowers, custom-cut meats, and carefully curated offerings for holidays and special occasions. The Fresh Market offers an intimate and personalized shopping experience for guests. In addition to an exceptional in-store […]

Building and maintaining a loyal customer base is critical to the long-term success of retail. This is especially true in today’s multichannel digital shopping space that now even includes hybrid brick-and-mortar “smart stores.” Retail predictions recently released in a worldwide study by IDC strongly indicate that by 2024, 40% of retailers will adopt a multilevel […]

The baggage acceptance process plays a critical role in air travel, ensuring the safe and efficient handling of passenger luggage before a flight. In the following use case, we will delve into a framework created by IBM for the modernization of a traditional mainframe-based baggage messaging system using AWS managed services to align with the […]

Retail’s “Big Show” is back and it’s bigger than ever. After the fun we had in 2023 accelerating innovation in retail, we couldn’t be more delighted to return to the Javits Center for another year of informative sessions and meaningful connections. Join us at NRF 2024 at Amazon Web Services (AWS) booth 6020 to experience […]

A world leader in energy solutions and technology with a global presence intends to accelerate its data-driven innovation. The company wanted to unleash the potential of its enterprise data assets to accelerate the global transition to sustainable energy solutions and set out to develop a cutting-edge platform for enterprise data and advanced analytics that breaks […]

Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. For advertising and marketing use cases, brands, media publishers, agencies and their partners want to collaborate using datasets that are stored across many different channels and applications to improve the […]

Between introducing new flavors, packaging, shopper marketing or consumer engagement strategies, the food and beverage industry is no stranger to innovation. This year is no exception. With artificial intelligence (AI) becoming more mainstream, food and beverage brands are stepping up to the plate, embracing innovative AI technology to stay ahead of the curve. Generative AI […]

Although genomics workflow languages are designed to improve the portability and reproducibility of analyses, the migration of workflows from one runtime environment to another can be challenging if the workflow makes strong assumptions about that environment. Here we present two customer-tested tools that help detect workflow issues and accelerate the migration of resources to smooth the […]