Tag: AI/ML

To personalize the customer experience, BMW Group uses data to power artificial intelligence (AI) and machine learning (ML) solutions from Amazon Web Services (AWS). All workflows must comply with stringent data privacy laws that vary among the 140 countries where BMW operates. BMW Group’s solution After obtaining permission from vehicle owners, BMW Group ingests data […]

Optimizing spending in the advertising and marketing industry—whether that means delivering more personalized campaigns to customers or attracting higher-quality users—is always an iterative process. Data scientists and data engineers are constantly maneuvering through advertising, marketing, and sales data to measure effectiveness and uncover insights that improve the way their companies connect with consumers. To help […]

Blog guest authored by Dr. Vedat Durmaz of Innophore In 2021, Innophore, a structural bioinformatics startup company aiming at computational enzyme and drug discovery, started the virus.watch project in cooperation with the AWS Diagnostic Development Initiative. The principal goal of this project is the implementation of a monitoring and evaluation system for emerging drug and […]

Early detection of diseases and understanding disease progression patterns are critical for ensuring an accurate, timely diagnosis and accelerating access to the best treatments. A comprehensive view of the patient journey can improve health outcomes, whether underlining conditions are rare or common. However, gaining these insights is challenging due to data aggregation, analysis, and communication […]

We frequently ask travel and hospitality companies, including airlines, hotels, travel sellers, ground transportation companies, and more, “What is your focus now that demand for travel is returning?” Invariably, they answer, “Improve our pricing strategy and sales, and enhance our revenue management (RM) capabilities.” We decided to dive deep into these topics and put together […]

Across the board, healthcare providers are struggling to serve patients within the funds available to them. Remote healthcare, along with AI powered automation of doctors’ non-value adding activities (such as repetitive conversations), will allow doctors to have more time for patients and enable healthcare providers to reduce their costs. Why automate Medical Contact Centers? According […]

Building a great brand that consumers love is crucial for nearly every company. And this is particularly true for consumer packaged goods (CPG) manufacturers that strive to design, manufacture, and deliver products that delight shoppers. However, CPG companies at different stages of growth face very different challenges. For example, a long-standing brand may be dealing […]

Digital tools and services are at the center of every company’s growth strategy. But brands can’t always tell if they are making the right digital bets, or which  features and actions will lead to retention, loyalty, and lifetime value. This makes connecting products to business outcomes a challenge for companies new to a digital-first strategy. […]

If you consider the last few decades, the retail industry has gone through a massive transformation. From the corner drug store of yesteryear, to the massive malls of the 80s and 90s, and from online marketplaces to self-service kiosks and social media shopping, the retail landscape has evolved in ways that no one would’ve imagined. […]

After two long years, we’re excited to welcome our customers back to AWS Summit London, an in-person event packed with brand new and exclusive content, sessions, demos, and activities. To help you navigate the event, we’ve assembled this guide to share our recommendations. Based on our extensive experience working with retail customers, these will help […]