Category: Amazon Machine Learning

Conversational AI has come a long way in recent years thanks to the rapid developments in generative AI, especially the performance improvements of large language models (LLMs) introduced by training techniques such as instruction fine-tuning and reinforcement learning from human feedback. When prompted correctly, these models can carry coherent conversations without any task-specific training data. […]

This post is co-written with Stanislav Yeshchenko from Q4 Inc. Enterprises turn to Retrieval Augmented Generation (RAG) as a mainstream approach to building Q&A chatbots. We continue to see emerging challenges stemming from the nature of the assortment of datasets available. These datasets are often a mix of numerical and text data, at times structured, […]

We believe generative AI has the potential over time to transform virtually every customer experience we know. The number of companies launching generative AI applications on AWS is substantial and building quickly, including adidas, Booking.com, Bridgewater Associates, Clariant, Cox Automotive, GoDaddy, and LexisNexis Legal & Professional, to name just a few. Innovative startups like Perplexity […]

Digital publishers are continuously looking for ways to streamline and automate their media workflows to generate and publish new content as rapidly as they can, but without foregoing quality. Adding images to capture the essence of text can improve the reading experience. Machine learning techniques can help you discover such images. “A striking image is […]

The rapid growth of generative AI brings promising new innovation, and at the same time raises new challenges. These challenges include some that were common before generative AI, such as bias and explainability, and new ones unique to foundation models (FMs), including hallucination and toxicity. At AWS, we are committed to developing generative AI responsibly, […]

Since launching in June 2023, the AWS Generative AI Innovation Center team of strategists, data scientists, machine learning (ML) engineers, and solutions architects have worked with hundreds of customers worldwide, and helped them ideate, prioritize, and build bespoke solutions that harness the power of generative AI. Customers worked closely with us to prioritize use cases, […]

Artificial intelligence (AI) continues to transform how we do business and serve our customers. AWS offers a range of pre-trained AI services that provide ready-to-use intelligence for your applications. In this post, we explore the new AI service capabilities and how they are enhanced using foundation models (FMs). We focus on the following major updates […]

This post is co-written with Marc Neumann, Amor Steinberg and Marinus Krommenhoek from BMW Group. The BMW Group – headquartered in Munich, Germany – is driven by 149,000 employees worldwide and manufactures in over 30 production and assembly facilities across 15 countries. Today, the BMW Group is the world’s leading manufacturer of premium automobiles and […]

In today’s ever-evolving world of ecommerce, the influence of a compelling product description cannot be overstated. It can be the decisive factor that turns a potential visitor into a paying customer or sends them clicking off to a competitor’s site. The manual creation of these descriptions across a vast array of products is a labor-intensive […]

This post was co-written with Greg Benson, Chief Scientist; Aaron Kesler, Sr. Product Manager; and Rich Dill, Enterprise Solutions Architect from SnapLogic. Many customers are building generative AI apps on Amazon Bedrock and Amazon CodeWhisperer to create code artifacts based on natural language. This use case highlights how large language models (LLMs) are able to […]