AWS Machine Learning Blog

Category: Amazon Personalize

Personalize your search results with Amazon Personalize and Amazon OpenSearch Service integration

Amazon Personalize has launched a new integration with Amazon OpenSearch Service that enables you to personalize search results for each user and assists in predicting their search needs. The Amazon Personalize Search Ranking plugin within OpenSearch Service allows you to improve the end-user engagement and conversion from your website and app search by taking advantage […]

Prepare your data for Amazon Personalize with Amazon SageMaker Data Wrangler

A recommendation engine is only as good as the data used to prepare it. Transforming raw data into a format that is suitable for a model is key to getting better personalized recommendations for end-users. In this post, we walk through how to prepare and import the MovieLens dataset, a dataset prepared by GroupLens research […]

Recommend and dynamically filter items based on user context in Amazon Personalize

Organizations are continuously investing time and effort in developing intelligent recommendation solutions to serve customized and relevant content to their users. The goals can be many: transform the user experience, generate meaningful interaction, and drive content consumption. Some of these solutions use common machine learning (ML) models built on historical interaction patterns, user demographic attributes, […]

Introducing popularity tuning for Similar-Items in Amazon Personalize

Amazon Personalize now enables popularity tuning for its Similar-Items recipe (aws-similar-items). Similar-Items generates recommendations that are similar to the item that a user selects, helping users discover new items in your catalog based on the previous behavior of all users and item metadata. Previously, this capability was only available for SIMS, the other Related_Items recipe […]

How RallyPoint and AWS are personalizing job recommendations to help military veterans and service providers transition back into civilian life using Amazon Personalize

This post was co-written with Dave Gowel, CEO of RallyPoint. In his own words, “RallyPoint is an online social and professional network for veterans, service members, family members, caregivers, and other civilian supporters of the US armed forces. With two million members on the platform, the company provides a comfortable place for this deserving population […]

Recommend top trending items to your users using the new Amazon Personalize recipe

Amazon Personalize is excited to announce the new Trending-Now recipe to help you recommend items gaining popularity at the fastest pace among your users. Amazon Personalize is a fully managed machine learning (ML) service that makes it easy for developers to deliver personalized experiences to their users. It enables you to improve customer engagement by […]

Measure the Business Impact of Amazon Personalize Recommendations

We’re excited to announce that Amazon Personalize now lets you measure how your personalized recommendations can help you achieve your business goals. After specifying the metrics that you want to track, you can identify which campaigns and recommenders are most impactful and understand the impact of recommendations on your business metrics. All customers want to […]

How Thomson Reuters delivers personalized content subscription plans at scale using Amazon Personalize

This post is co-written by Hesham Fahim from Thomson Reuters. Thomson Reuters (TR) is one of the world’s most trusted information organizations for businesses and professionals. It provides companies with the intelligence, technology, and human expertise they need to find trusted answers, enabling them to make better decisions more quickly. TR’s customers span across the […]

How The Chefz serves the perfect meal with Amazon Personalize

This is a guest post by Ramzi Alqrainy, Chief Technology Officer, The Chefz. The Chefz is a Saudi-based online food delivery startup, founded in 2016. At the core of The Chefz’s business model is enabling its customers to order food and sweets from top elite restaurants, bakeries, and chocolate shops. In this post, we explain […]

Create a batch recommendation pipeline using Amazon Personalize with no code

With personalized content more likely to drive customer engagement, businesses continuously seek to provide tailored content based on their customer’s profile and behavior. Recommendation systems in particular seek to predict the preference an end-user would give to an item. Some common use cases include product recommendations on online retail stores, personalizing newsletters, generating music playlist […]