AWS for M&E Blog
Author: Noor Hassan
With 10 years of experience in the broadcast space, Noor is currently a Principal Solutions Architect at AWS enabling broadcast vendors and system integrators to realize their industry super powers by developing broadcast offerings in the cloud. Prior to joining AWS, she worked with numerous global customers as Solutions Engineer with Evertz Microsystems and managed solution architecture for compression workflows.
Demonstrating shoppable TV for monetization in sports
This blog was co-authored by Bleuenn Le Goffic, VP Strategy & Business Development at Accedo.tv, and Noor Hassan, Ken Shek, and Alyson Stewart at Amazon Web Services Whether in sports or other types of video content, audience engagement and content monetization are growing topics in the media domain. Content providers seek new ways to attract […]
Using computer vision to automate media content deduplication workflows
This blog was coauthored by Vibhav Gupta (Quantiphi), Noor Hassan (Amazon Web Services), and Liam Morrison (Amazon Web Services). Introduction The media and entertainment (M&E) industry is undergoing a multitude of transformations, driven by ever-changing industry trends across the value chain from content production, supply chain, and broadcast to distribution. These transformation initiatives are leading […]
Live media workflows on AWS: To compress, or to not compress?
Introduction In a cloud migration journey, there are many decisions that need to be made. One of the primary decisions for live media workflows is how to bring content from on-premises to the cloud. For example, how to take an event that is being shot at a sporting arena to the cloud for processing, and […]
How to use Amazon Rekognition Video for product placement in video
Product placement in video is not a new concept. In fact, the first occurrence is in 1927 when the first movie to win a Best Picture Oscar (Wings) has a scene where a chocolate bar is eaten, followed by a long close-up of the chocolate’s logo. Imagine if viewers in 1927 could right there and […]