AWS celebrates big technology wins at NAB 2024

NAB Show 2024 may have come and gone, but at Amazon Web Services (AWS), we’re still full of excitement. From the West Hall to South Hall of the LVCC and everywhere in between, the AWS for Media & Entertainment (M&E) team and technology were out in full force. To top it off, three of our latest innovations on display at the show were recognized with awards.

AWS Deadline Cloud, which launched just prior to NAB, took home both the NAB Show Product of the Year Award in the Cloud Computing category and a TVBEurope Best in Show Award. The fully managed service streamlines the setup of cloud-based render farms, empowering customers to rapidly scale their pipelines for 3D graphics and visual effects and incorporate industry innovations, like generative AI-created content, into their workflows. Deadline Cloud is already powering rendering workflows for AWS customers and partners like Animaj and SideFX. The list is anticipated to grow, especially given the enthusiasm around the booth demo of the technology across all four days of the NAB Show.

The NAB Show Product of the Year Awards also honored AWS for our cloud-based broadcast operations, monitoring, and control solution in the Monitoring and Measurement Tools category, which piqued the interest of many AWS booth visitors. A first-of-its-kind pipeline for the M&E industry, it lets broadcasters monitor and control mission-critical, highly complex, and geo-dispersed broadcast environments in a more intuitive way than on premises. With just a few clicks of a mouse, broadcasters can create channels, then ensure that signals are artifact free, playlists and schedules are accurate, and ads are running correctly.

The AWS Broadcast & Live Production solution area kiosk in the AWS booth at NAB Show 2024 housing cloud-based broadcast operations, monitoring, and control. 

Adding to the excitement, a new workflow monitor for AWS Media Services and Amazon CloudFront received a Broadcasting and Cable (B&C) Best of Show Award. The new capability is designed to discover, visualize, and monitor live video workflows. In just a few clicks, it can discover the resources associated with a media workflow. Discovery can begin at any supported service, including AWS Elemental MediaConnect, AWS Elemental MediaLive, and AWS Elemental MediaPackage, and the technology will create an end-to-end signal map. Customers can view all their video workflows in a single dashboard and filter for specific workloads based on name or status. They can also view which resources are in use and the status of each resource.

Thank you to NAB and Future Publishing for recognizing the AWS team’s efforts to bring these technologies to the show floor and all those who visited the AWS booth at NAB to check them out. We are grateful for the ongoing support of the M&E community, our partners, and our customers, who all continue to inspire us to innovate.

AWS for M&E and AWS Elemental team members with a Broadcasting & Cable Best of Show award and AWS Content Production team members with an NAB Product of the Year award. 

For more information on these and other solutions from AWS for M&E workflows, visit the AWS NAB Demo Showcase and the AWS for M&E Blog. And, stay tuned for more developments to come in the lead up to IBC 2024!