AWS Media Blog

AWS for M&E at re:Invent 2022

Each year, professionals from the global cloud community converge at the annual AWS re:Invent conference to attend inspirational keynotes and panels, in-depth learning sessions, and network with industry colleagues and leaders. This year proves no exception as re:Invent returns to Las Vegas, NV November 28 – December 2 in full force. With the transformative technology event fast approaching, the Media and Entertainment (M&E) team at AWS is here to help you map your schedule to take advantage of the breadth of programming focused on customer stories, hands-on learning opportunities, and the latest AWS service and solution launches for M&E workloads.

Nowhere is change more prominent than the world of M&E. From content creation to distribution and monetization, the M&E industry is innovating to delight global audiences with unparalleled content and exceptional viewing experiences. Gathering at re:Invent gives us focused time to discuss and debate the biggest opportunities and challenges with our M&E customers and partners. To further this, the AWS re:Invent M&E Attendee Guide provides a curated list of the breakout and interactive sessions that we feel are most relevant for event attendees from the M&E industry.

In addition, you can check out demos in the AWS M&E Lounge located in Caeser’s Forum Main Hall during re:Invent. Lounge visitors can use this dedicated space to meet, network, and learn how AWS helps power innovation with live demos running throughout the day and M&E expert on-hand. The lounge also offers a look at additional AWS technologies and applications in sports, games, telco, energy, advertising, and other industries. We look forward to seeing you in Las Vegas! Be sure to keep an eye on the AWS Media Blog and follow AWS for M&E on LinkedIn to stay up-to-date on all things M&E at re:Invent.

Quick reference: AWS for M&E re:Invent Attendee Guide

To accommodate different interests and learning styles, AWS re:Invent programming ranges in format and level of technical detail. Breakout sessions run an hour long and are largely presentation-based, with AWS customers, experts, and partners sharing innovative applications and lessons learned in the field. Designed for small audiences, chalk talks are highly interactive with a short talk delivered by an AWS expert, followed by a 45-minute Q&A session. The goal is to foster a technical discussion around real-world architecture challenges. Providing hands-on opportunities, re:Invent workshops gather small groups of attendees for step-by-step tutorials of solutions they can later replicate.

Monday, November 28

10:00 AM – 11:00 AM: Cloud-based production best practices meet The Lord of the Rings: The Rings of Power

In this intermediate level breakout session, explore the art of the real with production workflows on AWS surrounding cloud-based workflows where content remains secure in the cloud, and applications come to the content. Focusing on actual methodologies used on “The Lord of the Rings: The Rings of Power”, we will apply a practical lens via the MovieLabs 2030 vision, an industry north star for the future of content production. Join AWS, “Rings of Power” Producer Ron Ames, and Robert Keske from Company 3 to dive deep on collaboration on the largest television production in history.

1:00 PM – 2:00 PM: What can you do with on-demand networking and the AWS Cloud?

In this session, learn how Lumen Dynamic Connections and AWS enable remote video production of an MLB Yankees–Cardinals game for FOX Sports to prove cost-effectiveness, flexibility, simplicity, and scalability. The session demonstrates how to apply these key components to achieve your own innovative use cases using any combination of on-premises, in the cloud, and at the edge resources by implementing an agile network infrastructure that delivers on next-generation application and data requirements. This presentation is brought to you by Lumen, an AWS Partner.

4:00 PM – 5:00 PM: End-to-end UHD live streaming

Want to make your live event content stand out? Ensuring a high-quality streaming experience for your audience is a critical piece of the puzzle, and what better way to deliver than by streaming at UHD resolutions with sufficient resiliency to provide a great viewing experience? In this intermediate level chalk talk, learn how to use AWS Elemental Link, AWS Elemental MediaLive, AWS Elemental MediaPackage, and Amazon CloudFront to achieve end-to-end UHD streaming for your customers.

5:30 PM – 6:30 PM: Formula 1 case study: F1TV with AWS media and edge services

For media companies, video content is the most valuable asset defining their business. To bring that content to viewers with the best experience, these companies need a robust and feature-rich video delivery platform that guarantees scale, performance, and security. In this advanced level breakout session, learn how Formula 1 has built a worldwide streaming service delivering live races to millions of fans using AWS Media and Edge Services. Discover the latest and most important features that make it possible to achieve a customized viewer experience and the highest performance at the largest traffic peaks, and prevent unauthorized access to your premium content.

Tuesday, November 29

11:45 AM – 12:45 PM: Sports on AWS: Virtualized and remote production

In this advanced level chalk talk, discover what sports on AWS looks like across five major pillars: content data & analytics, direct-to-consumer, production in the cloud, smart venue, and fan engagement. Learn what cloud production means to your customers and AWS. Dive deep on the technical implementations and challenges of moving to cloud production. Discuss the benefits, opportunities, and current gaps of moving parts of or all production to the cloud.

Wednesday, November 30

10:00 AM – 11:00 AM How A+E Networks built a cloud-based media supply chain for scale & agility

Learn how A+E migrated its core media supply chain to the cloud, reasons why, and outcomes it has realized in this intermediate level breakout session. Using a broad range of AWS services and partners, A+E has used its cloud migration to revolutionize media processing and make large-scale content distribution business deals possible that could not have been done in the past. Discover how A+E achieved scale and responsiveness far beyond what it previously could with on-premises infrastructure. Learn how this has given A+E the ability to respond faster to the changing dynamics of the media business.

1:00 PM – 2:00 PM: Sky’s journey to migrate live sports and news to AWS

In this intermediate level breakout session, Sky will share its journey to recovery from a severe fire accident just in time to face a new challenge: the pandemic. These two challenges inspired innovation to boldly redesign Sky’s broadcast environment, from production to playout to distribution, on AWS. Using the flexibility and reliability of the cloud, Sky remodeled its internal ideologies with startup methodologies, driven by a growing diverse team, to deliver on its long heritage of compelling events within an agile framework.

2:30 PM – 4:30 PM: Build a complete FAST (TV) channel

Take your existing video content library in any format and generate a complete free ad-supported streaming TV (FAST) channel. This advanced level workshop uses all AWS Media Services and shows you how to go from having unstructured video collections to a linear multi-bitrate stream with monetization built in for a fraction of traditional playout costs. You must bring your laptop to participate.

Thursday, December 1

1:15 PM – 2:15 PM: Streamlining access, monitoring, and distribution of your content library

In this advanced level chalk talk, explore the ingestion, archival, creation, packaging, and distribution of content in the cloud, which help streamline operations and monetize content faster. Learn how to centralize content in a secure, reliable, globally accessible repository to enhance metadata for easier search and discovery of assets. Automate asset management workflows that were previously manual. Using AWS services and solutions for M&E, learn how to reduce disparate storage locations and mediums, minimize costs, and handle the operational complexity associated with managing and servicing content libraries and archives.

3:30 PM – 4:30 PM: Making the MovieLabs 2030 vision a reality with AWS

Guided by ten principles, the MovieLabs 2030 vision describes a future where all workflows are software-defined, security is built-in and non-disruptive to creative staff, and the cloud serves as the single source of truth for asset ingestion and as the primary destination for production workflows. Over the past two-and-a-half years, AWS has worked closely with MovieLabs to make its vision a reality. In this intermediate level chalk talk, learn what has been done and where MovieLabs is headed on the journey to achieving its 2030 vision.

Consult the AWS re:Invent M&E Attendee Guide for additional M&E related programming. It’s not too late to join us! Register here to attend re:Invent either in person or virtually.

Paulien Ruijssenaars

Paulien Ruijssenaars

Paulien is a senior industry marketing manager focused on the media & entertainment market.