Category: Direct-to-Consumer & Streaming

With the announcement that the in-person IBC 2021 event is canceled, AWS will hold an AWS for M&E Demo Showcase December 6 – 10, 2021. The showcase features demonstrations to help companies reinvent how they create content, optimize media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platforms. AWS for M&E […]

As the global content marketplace grows increasingly crowded, the race to deliver standout live and video-on-demand (VOD) viewing experiences is on. Ahead of the pack, Seven West Media has fostered a climate of innovation that has ultimately resulted in the delivery of more engaging, premium video content for audiences across its media properties. Making content […]

Amazon Web Services (AWS) Elemental has a long and rich history when it comes to 4K / Ultra High Definition (UHD) encoding in both live and file-based video workflows. AWS Elemental Live—which processes video streams in near real time—supported the world’s first near-real-time 4K High Efficiency Video Coding (HEVC) transmission when it streamed the Osaka […]

If your business is encoding and delivering video, your primary goal is to make sure the video you distribute looks great for many types of source content. To achieve high video quality, video encoders need to use the best settings with inputs that have different content complexities, genres, and bandwidth constraints. Configuring settings can be […]

Home workout trends have evolved alongside technology, from videos on tape to streamed sessions incorporating biometrics monitoring. Developed with a data-centric approach to fitness, users refer to Tonal as the world’s smartest home gym and personal trainer for good reason. The company is reimagining the modern at-home workout experience by offering strength training via a […]

With every major event, professional sports leagues continue to transform the fan experience using a range of technological advancements, from artificial intelligence (AI) to machine learning (ML) and analytics. Looking to boost fan engagement and streamline its video production and delivery workflow, the PGA TOUR (TOUR) recently enlisted Amazon Web Services (AWS) as its official […]

The entire AWS Media & Entertainment (M&E) team welcomes you to celebrate 10 years of AWS re:Invent this year. We’re back in Las Vegas (and virtually) with an exciting program planned with five keynotes, more than 20 leadership sessions, and over 1,200 breakout and interactive sessions from November 29 through December 3, 2021. Plus, stop […]

Fans can now get a clearer, real-time view of what’s happening on the ice through the NHL’s new UHD-enhanced video production pipeline. NHL’s recent technology infrastructure update, which includes the addition of several AWS Elemental Link UHD cloud contribution encoders across 32 NHL arenas, provides innovative viewer experiences. The NHL’s new Link UHDs make it […]

Capturing viewers’ experience when delivering valuable media content is more important than ever, as more and more streaming service providers are competing for consumer viewership. Tracking quality of service helps providers keep customers. Although data from the edge, from content delivery networks (CDNs) and Origin logs, is extremely valuable, it does not paint a complete […]

Peach, a European-based digital advertising company, distributes and delivers high-quality digital ads to broadcasters and the online video industry worldwide. The advertising distribution company initially thought its security risk was low, but when it discovered that it was the target of phishing and denial-of-service attacks, they turned to AWS for a solution. Using an AWS […]