AWS for M&E Blog

AWS Elemental MediaTailor is one of five AWS Media Services that launched during re:Invent 2017 and currently supports HTTP Live Streaming (HLS). It is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements […]

Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions? You’ll find answer to all these questions on this explainer page, along with a deep dive into the ways the technologies perform today, […]

Usman Shakeel, AWS Media & Entertainment Global Tech Lead, recently spoke at MESA HITS Spring on the topic of how media and entertainment companies stand to benefit from the use of machine learning. Click the link below link to learn more about the session. LINK: HITS Spring: M&E Companies Can Significantly Benefit from Machine Learning […]

Part 1: Defining and Measuring Latency Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery (this post) Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery In the first part of this blogs series, we covered why latency is a problem […]

Guest post by Ryan Russell, Manager, Software Development, AWS Thinkbox  INTRODUCTION Prior to Thinkbox Deadline 10, a render node could be configured to use either Usage Based Licensing (UBL) or traditional floating licenses. While this gave you full control over how your render nodes were licensed, it wasn’t exactly the most flexible system when you […]

Part 1: Defining and Measuring Latency (this post) Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results Part 1: Defining and Measuring Latency Why is latency a problem for live video streaming? Whenever content delivery is time sensitive, whether it […]

(or Why We Need AWS Elemental MediaStore) Streaming live video online is hard. You may think completing the Kessel Run in less than 12 parsecs is hard, but that’s nothing compared to live streaming. In the early days, back when the internet was young and users would get online by calling a phone number and hearing the […]

If you weren’t able to attend the 2018 NAB Show, catch up at the AWS Elemental Online Conference. View informative tech talks, detailed technology demonstrations, and see how cloud and on-premises media solutions help you work smarter, faster, and more efficiently. Check out the full agenda for a list of topics you won’t want to miss! Where: Online […]

The Fox Network Engineering and Operations group collects, prepares, and packages all incoming media for multiplatform distribution, and creates the substantial infrastructure that supports this distribution. In conjunction with SDVI Corporation, the group has created an AWS-resident resource management system to share media processing workloads across the group’s existing facility, a private cloud, and AWS; […]

Boutique visual effects house Barnstorm VFX specializes in creating high-end visuals for episodic television, including Starz’s “Outlander,” Amazon Studios’ “Man in the High Castle,” CBS’ “Strange Angel” and HBO’s “Silicon Valley.” Founded in 2011, the mid-sized Burbank-based studio began using AWS Thinkbox Deadline in 2014 to manage its on-premises render resources, which include ten dedicated […]