AWS for M&E Blog

The benefits of using HEVC / H.265 for video content, with its quality improvements and compression efficiency gains compared to AVC / H.264, are well understood. At its 2017 Worldwide Developers Conference, Apple announced that its desktop, mobile platforms and all future hardware will support HEVC content. Apple had already revealed in 2016 the addition […]

Learn how VidMob is taking machine learning to ad viewing and engagement data in order to improve content creation: VidMob is a social video creation platform that marketers of all sizes can use to develop personalized advertising communications at scale. VidMob uses machine learning (ML) to power its SaaS application. This application uses metadata extraction […]

Part 1: Defining and Measuring Latency Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players (this post) Part 4: Reference Architectures and Tests Results Part 3: Recommended Optimizations for Video Players In previous installments of this blogs series, we looked at the possible optimizations that can be applied […]

In a previous blog, AWS Elemental MediaTailor Supported Video Ad Serving Protocols, we talked about the various video ad protocols that AWS Elemental MediaTailor supports. In this post, we will focus on one of those protocols, namely VAST, and show how you can build a simple VAST response XML which you can use in lieu […]

Post by Bryson Ding, AWS INTRODUCTION The new AWS Portal feature in Deadline 10 supports many content creation applications, including Autodesk Maya and Autodesk Arnold. This feature allows you to use the distributed computing power of Amazon EC2 Spot Instances to optimize your Maya/Arnold workflow, and in this post, we will outline the necessary steps […]

AWS Elemental MediaTailor is one of five AWS Media Services that launched during re:Invent 2017 and currently supports HTTP Live Streaming (HLS). It is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements […]

Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions? You’ll find answer to all these questions on this explainer page, along with a deep dive into the ways the technologies perform today, […]

Usman Shakeel, AWS Media & Entertainment Global Tech Lead, recently spoke at MESA HITS Spring on the topic of how media and entertainment companies stand to benefit from the use of machine learning. Click the link below link to learn more about the session. LINK: HITS Spring: M&E Companies Can Significantly Benefit from Machine Learning […]

Part 1: Defining and Measuring Latency Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery (this post) Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery In the first part of this blogs series, we covered why latency is a problem […]

Guest post by Ryan Russell, Manager, Software Development, AWS Thinkbox  INTRODUCTION Prior to Thinkbox Deadline 10, a render node could be configured to use either Usage Based Licensing (UBL) or traditional floating licenses. While this gave you full control over how your render nodes were licensed, it wasn’t exactly the most flexible system when you […]