AWS Media Blog

AWS M&E Cloud Symposium in Los Angeles – Agenda and Registration

Registration is now open to join AWS’s M&E Cloud Symposium in Los Angeles. Details and agenda below:

Date: July 31
Time: 10:30am-5pm
Location: Skirball Cultural Center (parking is limited. Recommend ride sharing)

Register here (space is limited)

AGENDA

Keynote: Enhancing the Viewer Experience with Machine Learning: GrayMeta and the Sky News “Royal Wedding: Who’s Who App”

Josh Wiggins (Chief Commercial Officer, GrayMeta)

With the power of machine learning, the Sky News “Royal Wedding: Who’s Who” app – built in collaboration with AWS, GrayMeta, and UI Centric – enabled viewers to watch real-time updates of celebrity wedding guests as they entered St. George Chapel on May 19. This exciting Keynote will cover how GrayMeta leveraged Amazon Rekognition for real-time identification of guests and tagging with related information. You will also learn how Sky was able to launch this unique experience in less than four months using AWS Elemental Media Services for live video capture and multiscreen viewing optimization as well as Amazon CloudFront to unify the content for rapid distribution to viewers.

 

Track 1: Content Creation Presented by AWS Thinkbox

Production in the Cloud: Trends, Challenges, and Solutions

Chris Bond (Founder, AWS Thinkbox)

Jason Fotter (CTO and Co-Founder, FuseFX)

More production work is being done in the cloud than ever before, yet we have only begun to scratch the surface of the performance and scale that the cloud can bring to many facets of production. Join Chris Bond, Founder of Thinkbox Software and Director Product at AWS, to learn how some of our customers are making the transition and building stable pipelines to move their assets and shots to the cloud. He will also be joined by Jason Fotter, Co-Founder and CTO of FuseFX, who will focus on how FuseFX has taken advantage of the cloud with AWS and how they have tackled key rendering and storage problems.

 

Going Remote: Running VFX Virtual Workstations

Borislav “Bobo” Petrov (Sr. Solution Architect, AWS Thinkbox)

Ian Main (Technical Marketing Principal, Teradici)

Dennis Rose (CRO, Sohonet)

Learn how AWS, along with partners Teradici and Sohonet, enables a virtual workstation environment for VFX content creation. Using AWS G3 instances, this PCoIP solution for creative professionals delivers a pixel perfect, color accurate, fully-interactive native desktop experience for both Windows and Linux platforms. This is ideal for visual effects artists who also require various input peripherals such as latest generation Wacom 8K pressure sensitive tablets and Wacom Cintiq monitors to work as seamlessly as they do on-premises.

 

The State of GPU Rendering (Panel)

Moderator: Richard Kerris, AWS Connections & Former CTO, Lucasfilm

Panelists:

Nicolas Burtnyk, Co-Founder & CEO, Redshift

Jules Urbach, Founder & CEO, Otoy

As advances in GPU rendering technology deliver increasingly compelling results, studios are experimenting and deciding whether they should use CPU or GPU based rendering software for their projects. What exactly is the state of GPU rendering, who is rendering on GPU, and where is this technology headed? Join AWS partners Redshift, Otoy, and TBD, along with moderator Richard Kerris, as we seek to answer these questions and more.

 

Track 2: Content Distribution 

How Ownzones built a post-house in the cloud to enable Magnolia Pictures’ direct-to-consumer OTT offering

Jeff Cuban (COO, Magnolia Pictures)

Magnolia Pictures began its move into the over-the-top (OTT) video market to create new revenue and further monetize its vast, fast-growing content library. With a strong brand built on premium content and a loyal following among a diverse audience, Magnolia saw an opportunity to stand apart in the fragmented, highly competitive OTT services landscape. Many of Magnolia’s films originate from different post-production houses, with each produced to unique specifications for aspect ratio, color, screen resolution, audio levels and features, player compatibility, and a host of other variables, each of which must be carefully accounted for. During this presentation, learn how OWNZONES managed these complex processing requirements, leveraging the power of cloud-based services from AWS and AWS Elemental, to enable Magnolia Pictures to build its OTT services and deliver premium video to connected devices.

 

Cloud-based MAM and Virtual Workstations: A Guided Tour of a Real World Implementation with Meredith and Bebop

Nathaniel Bonini (Director of Video Engineering, Meredith Corporation)

David Benson (CTO and Co-Founder, BeBop Technology)

M&E firms face continuous disruption through tech developments, new business models, industry consolidation, and/or reorganization. Despite this, we’re also all expected to continue delivering on time while innovating for the future, something not permitted in rigid, traditional on-premises architectures. In this session, we will walk through the implementation that BeBop and Meredith (formerly Time, Inc.) went through to deploy BeBop remote editorial workstations, storage, and content transport in the midst of being acquired. Learn how Meredith, through cloud-based Media Asset Management (MAM) and virtual edit workstations, has driven efficiency and agility in their production and distribution pipeline. With cloud-based MAM, Meredith now has the ability to fire up a remote, secure workstation with immediate access to the content needed for editing, decreasing editorial turn around. Additionally, by shifting to virtual stations, Meredith is also reducing editorial cost by thousands of dollars per day by utilizing editors in regions outside of NY or LA.  While TCO of an on-premises edit workstation is high, virtual edit stations enable Meredith to quickly spin up for overflow or get rid of high-end workstations forever.

 

Universal Music Group: Consolidating Content and Workflows at the Speed of Sound with Sony|Ci and AWS

JR Yasgur (VP Advanced Media Planning & Management, UMG)

David Rosen (VP Cloud Application & Solutions, Sony|Ci)

Each day, Universal Music Group connects millions of fans to their favorite artists and helps fans discover new musical inspiration. To revolutionize its business, UMG is leveraging Sony | Ci and AWS to further integrate its creative pipeline, centralize digital assets, and capitalize on new monetization opportunities by capturing, creating, and delivering compelling content in the cloud. This presentation will examine how UMG is incorporating increased global cloud-based acquisition, content availability and discoverability to negotiate new distribution deals, to expedite content editing in compressed timelines, and to govern the policies of an expanding library of video content.