AWS for M&E Blog
Optimizing computing performance with AWS Thinkbox deadline – Part 3
In Part 1 and Part 2 of this blog series, we discuss how to collect benchmark data, how to decide what hardware and software to run, and what AWS Thinkbox Deadline features can be used to get the highest performance at the lowest cost. In part 3, we look at the AWS Portal-specific considerations related […]
Why the NHRA moved its post-production to the cloud – NHRA, Sony Ci & BeBop webinar hosted by MESA
In today’s market, sports brands need to increase the value of their assets, keep their fans engaged with compelling content, and remain technically agile to keep up with current trends. The National Hot Rod Association (NHRA), the largest motorsports sanctioning body, has passionate fans who are ready and waiting for more engagement beyond the race […]
NAB 2020 update and online events
Due to the NAB Show 2020 cancellation, Amazon Web Services will host two online events in the coming weeks to showcase our planned content for the exhibition: NAB News & Updates Online Event – On April 20, AWS will host an online event to spotlight updates planned for the NAB Show. AWS M&E Online Conference […]
FOX uses AWS to score with digital audiences for Super Bowl LIV
September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. The come-from-behind victory by the Kansas City Chiefs over the San Francisco 49ers in early February attracted an audience of 102 million viewers in the United States – including the largest ever streaming audience with 3.4 million viewers across a […]
AWS media spotlight labs and workshops at NAB show 2020 [Updated 3/12/2020]
Due to the NAB Show 2020 cancellation, Amazon Web Services will host two online events in the coming weeks to showcase our planned content for the exhibition: NAB News & Updates Online Event – On April 20, AWS will host an online event to spotlight updates planned for the NAB Show. AWS M&E Online Conference – On May […]
The evolution of the television live event ecosystem and how AWS and TAGVS are shaping the future – Part 1
This blog was co-authored by Kevin Joyce (TAG Video Systems), Peter Wharton (Happy Robots), Michael Proulx (Retired CTO), and Mark Stephens (Amazon Web Services). This blog is the first of a two-part series in which we walk through the linear television live event ecosystem and how it is evolving through the use of cloud. In part […]
AWS at the 2020 NAB show [Updated 3/12/2020]
Due to the NAB Show 2020 cancellation, Amazon Web Services will host two online events in the coming weeks to showcase our planned content for the exhibition: NAB News & Updates Online Event – On April 20, AWS will host an online event to spotlight updates planned for the NAB Show. AWS M&E Online Conference – On May […]
Second Spectrum chooses AWS for cloud, machine learning, artificial intelligence, and media services
Second Spectrum, the Official Optical Tracking and Analytics Provider of sports leagues such as the National Basketball Association (NBA) and the English Premier League, has chosen AWS as its preferred cloud, machine learning (ML), and artificial intelligence (AI) provider. Second Spectrum has also selected AWS media services to help deliver new kinds of live game-watching […]
Optimizing computing performance with AWS Thinkbox deadline – Part 2
In Part 1 of this blog series, we discussed how to collect benchmark data and how to decide what hardware and software to run to get the highest performance at the lowest cost. Next, we will look at the AWS Thinkbox Deadline features related to performance optimization. Note: Basic familiarity with AWS Thinkbox Deadline, 3D rendering […]
2020 Resolution: Add user-generated content to your applications
Many AWS customers have started to allow user-generated content (UGC) within their applications to enhance users’ ability to connect with each other and express themselves individually. This video content usually takes the form of short “stories” (less than one minute) told in a personal way, and showcasing things like products, clothing, or real estate. Allowing […]









