Tag: email engagement

This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]

Amazon Simple Email Service (SES) is a cloud-based email sending service provided by Amazon Web Services (AWS), handling both inbound and outbound email traffic for your applications. It allows users to send and receive email using SES’s reliable and cost-effective infrastructure without having to provision email servers yourself. Managing multiple email workloads at scale can […]

How to investigate what happened to the email that was sent via SES but was never received in recipient inbox Amazon Simple Email Service (SES) is an email platform that provides an easy, cost-effective way for you to send and receive email using your own email addresses and domains. You can use SES for two […]

This blog introduces the use of Accelerated Mobile Pages (AMP) with Amazon Simple Email Service (SES). It provides you a guide on how to configure AMP, a ready AMP email template and a working code example that uses Amazon SES API to send the AMP email. AMP emails support components that recipients can interact without […]

Background: Email deliverability is a critical aspect of email as it directly impacts the success of campaigns by ensuring that messages reach the intended recipients’ inboxes. It encompasses factors like avoiding spam filters, maximizing open rates, and minimizing bounces. Companies often encounter deliverability problems due to various reasons, such as poor sender reputation, inadequate list […]

SES’ New Dedicated IP (managed) Capabilities In the world of email, sending emails over dedicated IPs can provide a number of benefits, including greater control over reputation and the ability to manage email deliverability. However, the heavy lifting involved in setting up and managing a dedicated IP can be intimidating, especially for those who are […]

Email is a ubiquitous channel for businesses to communicate with their customers. Businesses rely on email to market products and services, communicate transactional information, and keep customers in-the-know about product changes and events. To realize the full value of this rich and established communication channel, businesses need tools to monitor and optimize their email delivery […]

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]