与 AWS 合作取得成功/软件和互联网/美国

2024 年 11 月
honeycomb
Clazar

通过与 Clazar ACE CRM 集成,Honeycomb 在 11 天内将 AWS 机会提交量翻了一番

翻了一番

在 11 天内向 AWS 提交的机会数量

100%

通过准确、自动化的 CRM 数据实现的 AWS 机会批准率

110%

通过提高可扩展性来支持的年增长率

概述

Honeycomb 提供一个可观测性平台,可帮助软件工程团队确定问题发生的原因以及受影响的人。该公司寻求减少手动流程,以期更有效地发展其 AWS Marketplace 业务。Honeycomb 与 AWS 合作伙伴 Clazar 合作实现了 Clazar Salesforce ACE CRM 集成,该集成可自动输入数据并集成 Salesforce 和 ACE 数据。结果,Honeycomb 在 11 天内向 AWS 提交的机会数量翻了一番,并实现了 100% 的 AWS 机会批准率。此外,Honeycomb 还可以进行扩展,来支持 110% 的年增长率。

Technology internet and network in cyber security concept. Data protection and secure internet access, select the icon security on the virtual screen.

机会 | 寻求可扩展性和自动化

Honeycomb 是一个全栈可观测性平台,可帮助工程团队理解、调试和改进生产系统。该公司将分布式跟踪和查询引擎相结合,来获取高度关联的遥测数据,从而找出问题发生的原因及受影响的人。Honeycomb 属于 AWS 合作伙伴网络(APN),参加了 AWS 合作伙伴网络客户参与计划(ACE)。AWS 合作伙伴通过该计划与 Amazon Web Services(AWS)合作,并寻求联合销售机会。但是,由于 Honeycomb 的 Salesforce 客户关系管理(CRM)系统与 AWS ACE 门户之间未集成,该公司依靠手动流程将联合销售数据转移到 ACE。“由于我们的合作伙伴团队必须在不同系统之间切换,在各个系统中手动输入数据,我们在 AWS Marketplace 的运营面临着可扩展性挑战。随着我们添加的数据增多,我们越来越难让所有内容都保持在最新状态。”Honeycomb 技术联盟经理 Jack Grisanti 表示。

这尤其令人担忧,因为 AWS Marketplace 是 Honeycomb 的战略渠道,公司一半以上的销售渠道由受合作伙伴影响的机会组成。Grisanti 表示:“我们的客户越来越多地通过 AWS Marketplace 增加收入,但这变得越来越困难了。”“我们需要一个解决方案来管理我们的商城商品,并实现联合销售机会工作流程自动化。”

kr_quotemark

我们与 AWS 的合作进展得非常迅速,我们今年已经达到了目标的 110% 左右,比上一年增长了 200%。我们现在有了满足这一需求所需的可扩展解决方案。”

George Miranda
Honeycomb 生态系统和合作伙伴关系主管

解决方案 | 使用 Clazar Salesforce ACE CRM 集成简化联合销售

Honeycomb 与 AWS 合作伙伴 Clazar 合作,克服了所面临的挑战。Clazar 提供了一个云端市场推广平台,可帮助软件公司在多合一云商城管理其商品、私人优惠和合同。Honeycomb 实现了 Clazar Salesforce ACE CRM 集成,该工具可自动输入数据并实现 Salesforce 与 ACE 之间的无缝集成。

使用 Clazar 解决方案,Honeycomb 可以直接在 Salesforce 内部自动创造联合销售机会。该集成还通过双向同步功能自动更新销售机会,并且提供可简化管理的工具。Honeycomb 生态系统和合作伙伴关系主管 George Miranda 表示:“Clazar 的用户界面非常易于浏览,它简化了我们发布私人优惠的流程。”“现在,此功能可以帮助我们更多团队,跨各种职能,轻松参与发布商城私人优惠。”

成果 | 在 11 天内提交的机会翻了一番

在部署了 Clazar 解决方案后的短短 11 天内,Honeycomb 的销售机会提交量就翻了一番。Grisanti 表示:“使用之前的手动流程,我们无法在机会可以输入到系统时就立即提交机会。”“通过 Clazar Salesforce ACE CRM 集成中的双向同步功能,该过程实现了自动化,这有助于缩短我们的价值实现时间和与 AWS 联系的时间。” 由于 CRM 数据实现了自动化且准确性更高,Honeycomb 还取得了 100% 的 AWS 机会批准率。Grisanti 表示:“Clazar 有很多控制字段,我们能够快速将其插入到联合销售流程中,这有助于提高我们的整体销售效率。”

此外,Honeycomb 现在有了一种可扩展性更高的方式来跟上销售增长的步伐。Miranda 说道:“我们与 AWS 的合作进展得非常迅速,我们今年已达到了目标的 110% 左右,比上一年增长了 200%。”“我们现在有了满足这一需求所需的可扩展解决方案。Clazar 的解决方案对于我们来说可谓是恰到好处,可以为我们未来预计的业务增长提供支持。”

关于 Honeycomb

Honeycomb 是一家 AWS 合作伙伴,其为云原生应用程序提供可观测性平台。该平台可帮助客户收集丰富的有关服务性能的遥测数据,并提供深入到个人用户级别的分析能力,从而让客户在不陷入调查死胡同的情况下,快速有效地调试各种问题。

关于 AWS 合作伙伴 Clazar

Clazar 提供一个云端市场推广平台,旨在帮助软件公司通过商城进行销售。该公司的平台可帮助软件公司管理其商品、私人优惠、合同、计量记录等。它还可以帮助独立软件供应商(ISV)在云商城上架商品、管理和合作销售,让客户能够跟踪自己的业绩并优化销售策略。

使用的 APN 计划

APN 客户参与计划

AWS 合作伙伴网络客户参与计划(ACE)使您可以与 Amazon Web Services(AWS)安全地协作和合作销售,推动与客户的成功合作,并发展您的业务。参加 ACE 可为您提供了一个平台来管理您的联合机会管道,并进一步推动与 AWS 的合作,丰富客户关系。

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