Category: Generative AI

Associa collaborated with the AWS Generative AI Innovation Center to build a generative AI-powered document classification system aligning with Associa’s long-term vision of using generative AI to achieve operational efficiencies in document management. The solution automatically categorizes incoming documents with high accuracy, processes documents efficiently, and provides substantial cost savings while maintaining operational excellence. The document classification system, developed using the Generative AI Intelligent Document Processing (GenAI IDP) Accelerator, is designed to integrate seamlessly into existing workflows. It revolutionizes how employees interact with document management systems by reducing the time spent on manual classification tasks.

Building upon our earlier work of marketing campaign image generation using Amazon Nova foundation models, in this post, we demonstrate how to enhance image generation by learning from previous marketing campaigns. We explore how to integrate Amazon Bedrock, AWS Lambda, and Amazon OpenSearch Serverless to create an advanced image generation system that uses reference campaigns to maintain brand guidelines, deliver consistent content, and enhance the effectiveness and efficiency of new campaign creation.

Evaluating the performance of large language models (LLMs) goes beyond statistical metrics like perplexity or bilingual evaluation understudy (BLEU) scores. For most real-world generative AI scenarios, it’s crucial to understand whether a model is producing better outputs than a baseline or an earlier iteration. This is especially important for applications such as summarization, content generation, […]

This blog post describes how Totogi automates change request processing by partnering with the AWS Generative AI Innovation Center and using the rapid innovation capabilities of Amazon Bedrock.

In this post, we demonstrate how the Amazon Catalog Team built a self-learning system that continuously improves accuracy while reducing costs at scale using Amazon Bedrock.

PDI Technologies is a global leader in the convenience retail and petroleum wholesale industries. In this post, we walk through the PDI Intelligence Query (PDIQ) process flow and architecture, focusing on the implementation details and the business outcomes it has helped PDI achieve.

In this post, we show how bunq upgraded Finn, its in-house generative AI assistant, using Amazon Bedrock to transform user support and banking operations to be seamless, in multiple languages and time zones.

In this post, we show you how fine-tuning enabled a 33% reduction in dangerous medication errors (Amazon Pharmacy), engineering 80% human effort reduction (Amazon Global Engineering Services), and content quality assessments improving 77% to 96% accuracy (Amazon A+). This post details the techniques behind these outcomes: from foundational methods like Supervised Fine-Tuning (SFT) (instruction tuning), and Proximal Policy Optimization (PPO), to Direct Preference Optimization (DPO) for human alignment, to cutting-edge reasoning optimizations such as Grouped-based Reinforcement Learning from Policy Optimization (GRPO), Direct Advantage Policy Optimization (DAPO), and Group Sequence Policy Optimization (GSPO) purpose-built for agentic systems.

Quantized models can be seamlessly deployed on Amazon SageMaker AI using a few lines of code. In this post, we explore why quantization matters—how it enables lower-cost inference, supports deployment on resource-constrained hardware, and reduces both the financial and environmental impact of modern LLMs, while preserving most of their original performance. We also take a deep dive into the principles behind PTQ and demonstrate how to quantize the model of your choice and deploy it on Amazon SageMaker.

This post, developed through a strategic scientific partnership between AWS and the Instituto de Ciência e Tecnologia Itaú (ICTi), P&D hub maintained by Itaú Unibanco, the largest private bank in Latin America, explores the technical aspects of sentiment analysis for both text and audio. We present experiments comparing multiple machine learning (ML) models and services, discuss the trade-offs and pitfalls of each approach, and highlight how AWS services can be orchestrated to build robust, end-to-end solutions. We also offer insights into potential future directions, including more advanced prompt engineering for large language models (LLMs) and expanding the scope of audio-based analysis to capture emotional cues that text data alone might miss.