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What is AppsFlyer?
The AppsFlyer marketing measurement platform processes billions of mobile actions every day to attribute every app install to the right media source and analyze in-app events. This arms marketing teams with a complete view on channel performance, cost and ad spend, ROI, and the end-to-end user lifetime value
With Amazon Web Services (AWS) at the core of our data infrastructure, we are able to deliver real-time insights and predictive analytics to help marketers make better, faster decisions, and reach new levels of mobile marketing efficiencies.
Connect with AppsFlyer
Power predictable app growth, protect customer privacy and deliver exceptional mobile experiences with AppsFlyer & AWS.
Benefit from measurement data you can trust stored in the most trusted cloud
AWS with its massive scale can make significant ongoing investments in security that not many companies can afford. Together with AppsFlyer’s unparalleled global compliance and certification program we are meeting the most stringent requirements and implementing industry-leading security processes to ensure our customers’ and their end users’ data is always protected.
AWS is designed to offer the most scalable cloud computing environment available today, allowing us at AppsFlyer to measure over 1 trillion mobile activities every month. Through our unlimited scale and cutting-edge machine learning technologies, we’ve developed the industry’s most accurate solutions for mobile measurement, marketing analytics and fraud prevention. Being independent and unbiased is what sets us apart from day one.
Our customer obsessed approach translates into the highest customer satisfaction rate in the industry. AppsFlyer's customers not only benefit from unprecedented platform uptime, but also from strategic support. With 5x more Customer Success Managers than our competitors, we take pride in providing long-term value for world-class enterprise customers by serving as a trusted extension of their team, 24/7
Having the peace of mind Protect360 provides is worth its weight in gold.
– Krishnan Menon, VP Growth Marketing at Fetch Rewards
Fetch Rewards saves over $750k annually on fraud with Protect360AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable.
– Tamar Kassoff, Sr. Director of User Acquisition at Varo
Varo scales up mobile data analysis with confidenceAppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insightinto our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer.
– Sadie Daryan, Global Head of Display and App Marketing at eBay
eBay scales up mobile marketing with better speed and stabilityAppsFlyer’s attribution platform is an everyday, every-hour tool for our team. Without it, the business does not happen.
– Enric Pedró, VP of Growth at Tilting Point
Tilting Point Exceeds ROI targets for 19 games using AppsFlyer attributionAppsFlyer attribution data gave us insight into both our acquisition and remarketing efforts so we could optimize in order to realize a substantial increase in engagement and revenue.
– Margaret Dorsman, Marketing Brand Manager at Macy’s
Macy's drives mobile adoption for loyalty membersData Locker is the easiest and most convenient way for us to extract data quickly, reliably and automatically. It required less time for our technical team to set up and for our needs it’s the perfect API solution from AppsFlyer.
– Denitsa Georgieva, Head of Acquisition Marketing at Virtuo
Virtuo is asking smarter short and long term decisions with Data LockerGrow your business with AWS
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Whether you are just beginning to build or looking to expand your business—join the APN at no cost and leverage training, enablement resources, well-architected tools, and more.
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Engage with AWS Partner Paths, purpose-built to support and strengthen a range of customer offerings across software, hardware, services, training, or distribution.
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Gain AWS expertise, validate your offerings, earn partner badges, and unlock funding benefits with programs and resources designed to help you build, market, and sell with AWS.
Freeletics
“Thanks to AppsFlyer’s Pull API, AWS DynamoDB and AWS Lambda function we’re able to have real-time attribution data of every event fired in our system and instantly analyze user behavior in our app in a fast, comprehensive, and secure manner, keeping our business compliant.”
Stillfront Marketing Hub
"AppsFlyer's Data Locker on Amazon S3 enables us to unlock the rich potential of granular attribution and performance information at big data scale for all our apps in near real-time. Combining rock solid reliability with ease-of-use in a secure way, it builds the foundation of business critical data processing and allows us to quickly turn this data into actionable insights."
Areas of focus
Help customers attribute every install to the right media source and get a complete view on channel performance, cost and revenue, ROI, and the end-to-end user lifetime value.
Enable marketers to segment users based on behaviors so they can send the right message to the right audience, every time (remarket to disengaged users or re-engage loyal users).
Create smooth and personalized digital journeys across channels, platforms, and devices to boost conversions and revenue using advanced deep linking.
Protect budgets from mobile ad fraud by blocking fraudulent ad and fake mobile installs and in-app events to ensure customers are investing in the right channels, and only measuring and paying for real actions.