Advertising and Marketing teams need to understand the impact of different tactics on sales and revenue, and know how to optimize their marketing efforts accordingly. With Measurement, Attribution & Verification solutions, organizations are able to leverage analytics and machine learning to draw insights on correlation and causation from disparate data sets in order to optimize advertising and marketing activities and spend.

AWS Services

Purpose-built cloud products

AWS Solutions

Ready-to-deploy solutions assembling AWS Services, code, and configurations

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  • Clickstream Analytics on AWS

    Deploy a solution that automatically provisions a configurable data pipeline to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications.

  • Amazon Marketing Cloud Uploader from AWS

    Deploy this solution to easily upload first-party signals into Amazon Marketing Cloud (AMC) for evaluating and planning advertising campaigns.

  • Amazon Marketing Cloud Insights on AWS

    Amazon Marketing Cloud Insights on AWS helps advertisers and agencies to easily analyze and improve campaigns running on Amazon Ads.
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Partner Solutions

Software, SaaS, or managed services from AWS Partners

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  • Databricks Multi-Touch Attribution Solution Accelerator

    Databricks Multi-Touch Attribution Solution Accelerator optimizes marketing spend with better ad channel attribution by connecting the impact of marketing and your ad spend to sales.
  • Databricks Sales Forecasting and Ad Attribution Solution Accelerator

    Databricks Sales Forecasting and Ad Attribution Solution Accelerator helps increase ad revenue by focusing on the best-performing channels and connecting the impact of marketing and your ad spend to sales.
  • Embedded Transcoder

    LiveRamp’s Embedded Transcoder enables translation of encoded RampIDs to another RampID encoding, ensuring customer data can be used throughout the ecosystem safely and effectively.
  • Branch Mobile Linking, Mobile Attribution, Cross-Platform…

    Branch works with more of the top 200 apps than any attribution provider to streamline customer journeys into the app from marketing channels (mobile web, email, search, social etc) by taking users directly to in app content. Branch also offers attribution from all organic and paid channels
  • Snowflake AI Data Cloud

    Snowflake eliminates data silos to deliver a unified platform that makes data and AI easy, efficient, and trustworthy.
  • Foursquare Visit And Places Data

    This data set contains the highest-accuracy visit data AND venue data for ~6M commercial venues in the US. This data set is updated daily. This data set contains historical visits starting on 1/1/2020.
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Guidance

Prescriptive architectural diagrams, sample code, and technical content

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