Advertising and Marketing teams need to understand the impact of different tactics on sales and revenue, and know how to optimize their marketing efforts accordingly. With Measurement, Attribution & Verification solutions, organizations are able to leverage analytics and machine learning to draw insights on correlation and causation from disparate data sets in order to optimize advertising and marketing activities and spend.
AWS Services
Purpose-built cloud products
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Total results: 4
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AWS Solutions
Ready-to-deploy solutions assembling AWS Services, code, and configurations
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Partner Solutions
Software, SaaS, or managed services from AWS Partners
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Total results: 21
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Databricks Sales Forecasting and Ad Attribution Solution Accelerator
Databricks Sales Forecasting and Ad Attribution Solution Accelerator helps increase ad revenue by focusing on the best-performing channels and connecting the impact of marketing and your ad spend to sales. -
Branch Mobile Linking, Mobile Attribution, Cross-Platform…
Branch works with more of the top 200 apps than any attribution provider to streamline customer journeys into the app from marketing channels (mobile web, email, search, social etc) by taking users directly to in app content. Branch also offers attribution from all organic and paid channels -
Foursquare Visit And Places Data
This data set contains the highest-accuracy visit data AND venue data for ~6M commercial venues in the US. This data set is updated daily. This data set contains historical visits starting on 1/1/2020.
Guidance
Prescriptive architectural diagrams, sample code, and technical content
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Total results: 12
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Integrating a Custom Foundation Model with Advertising and…
This Guidance shows how independent software vendors (ISVs) across the advertising and marketing technology industry can increase their customer engagement by integrating their customers’ large language model (LLM) within the ISV’s generative artificial intelligence (AI) application.