Artificial Intelligence (AI) brings significant benefits to the marketing function by enabling the creation of highly personalized and targeted content at scale. Additionally, generative AI can analyze vast amounts of data to uncover valuable insights, identify trends, and optimize marketing strategies accordingly. This technology can automate repetitive tasks, freeing up marketers to focus on more strategic initiatives. Overall, artificial intelligence enhances creativity, efficiency, and data-driven decision-making in marketing, leading to more effective campaigns and better engagement with customers.

Guidance

Prescriptive architectural diagrams, sample code, and technical content

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  • AI Assistants with Amazon Q Business

    This Guidance demonstrates how enterprises can unlock the value of their data through the powerful generative AI capabilities of Amazon Q Business.
  • Contextual Intelligence Advertising Using Generative AI…

    This Guidance shows how to use generative AI to derive contextual insights from multimedia assets and identify relevant audience segments for targeted advertising placements. By analyzing video, audio, and text, you can identify the most relevant audience segments and deliver personalized advertising experiences. Moreover, the use of multimodal large language models (LLMs) facilitates the extraction of insights from both visual and transcript components so you can align your media with the right advertising opportunities and monetize content more effectively.
  • Generating Product Descriptions on AWS

    This Guidance demonstrates how generative AI technology can automate your product review and approval process for an e-commerce marketplace or retail website.
  • Social Media Data Pipeline on AWS

    This Guidance helps customers use social media feeds to derive better business outcomes and an improved customer experience.

  • Social Media Insights on AWS

    This Guidance helps you gain insight into what your customers are saying about your products and services on social media websites, such as Twitter.

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