Artificial Intelligence (AI) brings significant benefits to the marketing function by enabling the creation of highly personalized and targeted content at scale. Additionally, generative AI can analyze vast amounts of data to uncover valuable insights, identify trends, and optimize marketing strategies accordingly. This technology can automate repetitive tasks, freeing up marketers to focus on more strategic initiatives. Overall, artificial intelligence enhances creativity, efficiency, and data-driven decision-making in marketing, leading to more effective campaigns and better engagement with customers.
Guidance
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Contextual Intelligence Advertising Using Generative AI…
This Guidance shows how to use generative AI to derive contextual insights from multimedia assets and identify relevant audience segments for targeted advertising placements. By analyzing video, audio, and text, you can identify the most relevant audience segments and deliver personalized advertising experiences. Moreover, the use of multimodal large language models (LLMs) facilitates the extraction of insights from both visual and transcript components so you can align your media with the right advertising opportunities and monetize content more effectively.