AWS Partner Network (APN) Blog

We’re excited to bring you AWS re:Invent 2025 both in-person and virtually! The conference is December 1 – December 5 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. To help you prepare, we curated a list of key re:Invent information for AWS Partner and AWS Marketplace communities.

AWS Partners are leveraging Amazon Bedrock AgentCore to rapidly transform proof-of-concept AI innovations into production-ready enterprise solutions, delivering transformative value across industries from financial services to travel and banking. Early adopters like Caylent, Cisco, Genpact, PwC Australia, and Reply are achieving remarkable results—including faster response times, reduced developer cognitive load, and significant ROI—by utilizing AgentCore’s serverless runtime, memory management, and enterprise-grade security features.

Learn how to balance the competing demands of authentication security and user experience in today’s digital landscape, where customers expect frictionless interactions while businesses require strong fraud prevention. This post covers the integration between Amazon Cognito and Authsignal, showcasing how they work together to create adaptive authentication experiences that respond to user context and business needs.

ASAPP, an AWS Advanced Partner, provides AI-powered solutions for customer service. Founded in 2014, ASAPP helps transform contact centers by automating tasks, assisting representatives, and improving customer experience. Their GenerativeAgent platform handles complex conversations while maintaining enterprise-level performance and safety standards. This blog explains how ASAPP’s GenerativeAgent platform, built on AWS infrastructure, combines cloud capabilities with specialized AI to transform customer service operations.

We’re announcing new benefits for AWS Managed Services Provider (MSP) Partners in 2026 to help scale their AWS practices and deliver outcomes in AI, security, and modernization.

The Amazon SageMaker Startup Incubator is transforming how startups deliver solutions to enterprise customers. Through comprehensive technical enablement and accelerated go-to-market support, the program helps startups overcome common challenges in infrastructure management and enterprise integration. Five successful lighthouse partners – Tonic AI, Activeloop, Weaviate, Snowplow, and SuperAnnotate – showcase the program’s impressive impact. These partnerships demonstrate how startups can efficiently build enterprise-grade solutions. Backed by AWS’s robust infrastructure and technical expertise, the program offers a proven path for startups to scale their data and AI solutions.

AWS Generative AI Innovation Center (GenAIIC) launches the Partner Agent Factory (PAF), a pioneering co-innovation program designed to accelerate the development of enterprise-grade, production-ready AI Agents and Tools with our Partner Innovation Alliance (PIA) partners. PAF provides immersive expert guidance and support, empowering PIA partners to build end-to-end AI solutions that meet dynamic business requirements. Customers benefit from the combined expertise of GenAIIC’s proven methodologies and PIA partners’ industry knowledge, available through AI Agents and Tools on AWS Marketplace.

The rapid adoption of generative AI tools by employees is revolutionizing workflow efficiency and productivity across industries. The workforce usage of public AI models requires unique security considerations that traditional approaches struggle to address. This post delves into how SurePath AI empowers organizations to navigate these challenges, implementing robust security frameworks for Gen AI adoption. We will see how SurePath AI enables safe innovation while helping protect sensitive data, and maintaining regulatory compliance.

We are excited to highlight 322 AWS Partners that received new or renewed specializations in October for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

By Aaron Gettings, Director of Engineering at Cloud Storage Security by Ashok Mahajan, Sr. Partner Solutions Architect, Startups at AWS by Neil Salamack, Senior Product Marketing Manager at AWS Managing file storage data security is an inherently complex task. Uncoordinated file storage in the cloud often leads to disparate environments with fragmented data. The result […]