Durante o processo de integração com a Avon, a Natura reconheceu uma oportunidade: evoluir a plataforma de captação de pedidos de forma a beneficiar as consultoras de ambas as marcas. Assim nasceu o Projeto Vitrine. Diferente das vitrines comuns de comércio eletrônico, esta plataforma foi cuidadosamente customizada para atender ao perfil individual de cada consultora, proporcionando uma experiência única e personalizada. Com a parceria AWS da CI&T, aliada à expertise da AWS, a Natura lançou com sucesso uma nova plataforma que não apenas serve mais de 1 milhão de consultoras, mas também se integra perfeitamente ao seu sistema legado de captação de pedidos. Este foi mais um passo significativo rumo à inovação e à excelência no atendimento, reafirmando o compromisso da Natura em impulsionar o crescimento e o sucesso de todas as suas consultoras.
Fundada em 2018, a startup Houpa, tem como missão levar a moda de todos para todos. Chegou inovando o jeito de comprar e vender roupas no atacado. Seu modelo de negócio foi validado pela quantidade de usuários cadastrados, pelo volume de transações realizadas, pela eficiência e facilidade de compra e venda que a solução entregava. Chegou a mais de 57 mil usuários cadastrados em sua plataforma entre marcas, multimarcas e consumidores finais. No meio do caminho a startup enfrentou a chamada “dor do crescimento” e, para adequar sua infraestrutura à velocidade de seu negócio, contou com o apoio da Parceiro AWS Darede para modernização de seu ambiente na nuvem AWS para uma arquitetura serverless.
Mercado Libre has partnered with AWS Partner Mutt Data to address the challenge of producing high-performing banner ads with generative artificial intelligence (AI), for dozens of thousands of smaller sellers. Mercado Libre developed GenAds, an innovative solution that automates the creation of compelling product images, streamlining the process for sellers and enhancing their market presence with image-generating AI. Through GenAds, Mercado Libre helped small sellers through image generation for advertising, enabling sellers of all sizes to attract customers, increase click-through rates (CTR) by an average of 25%, and boost sales effectively.
Italian ecommerce company Yeppon sells a range of goods from electronics to clothes and has a total inventory of over 400,000 items. In 7 years, it grew its sales from €1 million to €38.5 million but needed to improve its website to support its growth. The company turned to AWS Partner VMEngine for help with optimization, security, and automating processes to improve scalability. The migration cut 40 percent from IT costs while speeding up website performance by 30 percent.
Physical retailing – driving 80 percent of all US sales – is undergoing a “Renaissance”; a modernization revolution focused on transforming both shopper experience and operations. To achieve this, stores are re-investing heavily in technology, from point-of-sale systems and inventory management to IoT devices and computer vision solutions. Yet these investments often create what IDC [...]
With physical stores still accounting for 80 percent of sales, the pressure to optimize in-store operations has never been more intense. The rise of ecommerce hasn’t just changed shopping habits—it’s created an urgent need for physical stores to deliver smarter, more efficient store experiences while reducing their technology footprint. Physical store companies commonly face the [...]
Jason Schamp, Andrew Painter, Moulee Natarajan,
2025年3月21日
Retail customers are improving the in-store customer experience through personalization by connecting their remote stores to AWS using SD-WAN. For the largest specialty consumer electronics retailer in North America, Best Buy Co., Inc., connecting stores to cloud-based workloads has shortened application response times. It allows stores to sync up-to-date inventory, view real-time supply chain information [...]
I’m still thinking back to this past January, when Amazon Web Services (AWS) hosted 95 of EMEA’s leading retailers and partners in New York for its Future of Retail event. Retail giants such as Max Mara Fashion Group, ASICS, S-Group, and Illum attended to share their digital transformation journeys and future vision for the industry. [...]
Aman Shanbhag, Michael Lue, Vineet Kacchawaha,
2025年3月11日
In this post, we walk through how to build the FoodSavr solution (fictitious name used for the purposes of this post) using Amazon Rekognition Custom Labels to detect the ingredients and generate personalized recipes using Anthropic’s Claude 3.0 on Amazon Bedrock. We demonstrate an end-to-end architecture where a user can upload an image of their fridge, and using the ingredients found there (detected by Amazon Rekognition), the solution will give them a list of recipes (generated by Amazon Bedrock). The architecture also recognizes missing ingredients and provides the user with a list of nearby grocery stores.