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mParticle is the secret weapon to our financial institutions success
What do you like best about the product?
mParticle creates a holistic customer view, enables seamless audiences creation in our CRM, and can implement highly granular criteria for each audience based on site activity, product interaction, and demographics.
What do you dislike about the product?
The UI could have more customization. Would also be nice to see more information about the existing integrations with the system instead of just a high level label.
What problems is the product solving and how is that benefiting you?
mParticle allows us to cross promote services to existing customers according to very granular criteria, and automate the whole thing.
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Picking a composable CDP gives you flexibility
What do you like best about the product?
Configurable for both custom ingesting data, custom outputing data and has large set of out of the box integrations
What do you dislike about the product?
Like to see better out of the box analytics and drill down capability.
What problems is the product solving and how is that benefiting you?
Collecting our customer data from our our consumer applications and giving us control over the governance of the data and identity.
Good product supported by a great team
What do you like best about the product?
Mparticle makes it very easy to create and share audiences for various ad platforms.
What do you dislike about the product?
Some segmentation features can be improved.
What problems is the product solving and how is that benefiting you?
We use it to build audiences of our first party data and then share it across various ad platforms
Great partner and ever-evolving platform
What do you like best about the product?
The mParticle team has been an incredible asset for us, always available to quickly address questions or issues we have. Additionally, they have really leaned into being a thought partner for us, where we push eachtoher to be better. They highlight any opporunities they see for us to either implement something in a better way or to use net new solutions they start offering. Vice versa, whenever there is a solution or product not available in mParticle that we want, they are transparent and work with their internal team to proritize and build a path forward for us. However, the ease of integrations and large library of connectors make that few and far between
What do you dislike about the product?
The biggets hiccup we have is brand awareness / technical experience with mParticle. It is an awesome tool for us, but for most of our assocaites this is the first time they are working with it. While the learning curve is small, there is a bit more handholding neede to get up and running
What problems is the product solving and how is that benefiting you?
Web analytics tagging and collection
Centralized platform for data across many different sources
Personalization feature store
Customer Profiles and Audiences
Centralized platform for data across many different sources
Personalization feature store
Customer Profiles and Audiences
mParticle implementation
What do you like best about the product?
I highly recommend this team for their exceptional professionalism and guidance throughout our project. They exhibited transparency in costing, were consistently available for queries, and provided invaluable direction for our success. Their innovative approach to database sync significantly reduced project timelines, showcasing their commitment to product innovation. Their emphasis on collaboration ensures customer success and maximizes the value of investments made.
What do you dislike about the product?
Access to mParticle technical expertise in Melbourne.
What problems is the product solving and how is that benefiting you?
We are collaborating with mParticle around AI and predictive modelling area. This will help us in proactive customer retention and reducing the churn rate.
Good but it could be better
What do you like best about the product?
Simplicity on creating audience and customer support.
What do you dislike about the product?
Promised features no available, slowness on adding new integration, missing ability to manage stored data inside mParticle
What problems is the product solving and how is that benefiting you?
Forward events to third party, use better audiences for marketing.
Solid CDP and great team to work with
What do you like best about the product?
The mParticle team provided amazing support through the setup process. It's the perfect tool for allowing marketers to access data and create audiences without tech support.
What do you dislike about the product?
We haven't fully explored all of the available features yet, but we have no complaints and haven't identified any glaring gaps or oversights. It's been great so far.
What problems is the product solving and how is that benefiting you?
mParticle allows our marketing teams to access all of the data they need without having to request support via IT. Connections to downstream platforms are simple to set up and it's been saving us a lot of time.
It's been different
What do you like best about the product?
Access to real time data/audience building in a UI friendly way
What do you dislike about the product?
Need more explainations on the different attributes/custom varaible options
What problems is the product solving and how is that benefiting you?
Access to data
Seamless data integration, actionable insights, and improved user experiences
What do you like best about the product?
mParticle's robust data integration and management capabilities make it stand out. Its ability to collect, unify, and activate data across various platforms enables seamless customer insights and personalized experiences, driving unparalleled value for businesse
What do you dislike about the product?
I dislike mParticle's inconsistent connection setups, unreliable UI for events for customers, and lack of ability to link data with other non-customer related data.
What problems is the product solving and how is that benefiting you?
mParticle is solving the problem of data fragmentation in the mobile marketing ecosystem. By providing a single platform for collecting, storing, and activating customer data, mParticle is helping businesses to:
Robust data integration tool with lots of integration partners
What do you like best about the product?
Robust data integration tool with lots of integration partners. The SDK is stable - very rarely seeing any data outages or issues.
What do you dislike about the product?
We cannot leverage its CDP feature. It is hard for my company to adopt mParticle and replace Amplitude
What problems is the product solving and how is that benefiting you?
Integration Caffeine's various data souces to our data lake while maintaining consistent data schema. We are also using its ID resolution feature.
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