AWS Partner Network (APN) Blog

Exploring Innovation and Experience with AWS Retail at NRF 2020: Retail’s Big Show

By Tom Litchford, AWS Head Worldwide Retail
By Jennifer Beckett, Global APN Leader – Retail and CPG

NRF2020-1Amazon Web Services (AWS) will once again be an exhibitor at retail’s largest global trade show—NRF 2020: Retail’s Big Show from Jan. 12-14 at the Jacob Javits Center in New York City.

The NRF Big Show attracts nearly 40,000 attendees from all over the world, as well as major technology vendors and partners. AWS is one of NRF’s Chairman’s Circle Sponsors, and we are excited to help other retailers transform their businesses by sharing experiences from Amazon’s own tested, proven innovations.

Learn how AWS’s retail heritage and strong partner network are delivering innovative solutions to thousands of retailers worldwide. See how other retailers are positioned to reinvent their legacy applications for new value, complete their views of customers to gain relevant insights, and transform engagement across channels to increase sales velocity.

Here’s what you need to know heading to New York City for NRF 2020: Retail’s Big Show!

Attend Retail Thought Leadership Sessions

Where to Find Us (Two Locations)

We are excited to present an exciting and new immersive experience in the Crystal Palace area of the Jacob Javits Center. This space is dedicated to illustrating how Amazon’s culture of innovation and customer obsession has created new ways to engage with customers throughout their shopping journey—from the point-of-purchase all the way back through the supply chain.

On the third floor main expo hall (booth #6063), AWS, Amazon Pay, and AWS Retail Competency Partners have combined forces to showcase cutting-edge retail solutions. Here, you can explore demos from AWS Solutions Architects and AWS Retail Competency Partners that demonstrate innovative technologies around voice, machine vision, IoT, robotics, and machine learning.

These demos use a combination of AWS services and/or Amazon Pay to enable in-store frictionless shopping experiences, personalized customer engagement, loss prevention and safety, and operational efficiencies.

Listen to Tech Talks from 35+ AWS Retail Competency Partners

AWS-Retail-Competency-2At re:Invent 2019, the AWS Partner Network (AWS) launched the AWS Retail Competency to showcase partners that have proven customer successes in retail, and technical proficiency in AWS services, such as AI/ML, voice, IoT, visual recognition, robotics, and more.

Learn more about the AWS Retail Competency Partners >>

On site, you can ask our in-booth partner experts for information on how these trusted technology and consulting companies can accelerate your transformation, modernization, and customer engagement roadmaps.

Or, take a seat in our theater to get started with Alexa and Voice Commerce, AI-Driven Real-Time Personalization, Leveraging ML for Forecasting at Scale, and Real-Life Examples of Amazon Forecast.

Along with AWS experts, the theater will host presentations from more than 35 different APN Partners. The theater opens Jan. 12 with a Tech Talk by Snowflake on How Petco Transformed a Legacy Business With Modern Cloud Analytics. You’ll also hear How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging, and learn How Infor Helped a Retailer Generate a 10X ROI with ML/AI Demand Prediction.

Check out the current schedule of Tech Talks >>

Meet with AWS Solutions Architects for Amazon Pay

Visit with AWS Solutions Architects for Amazon Pay to review your checkout flow, discuss best practices, and receive tips for optimization. Following your assessment, attendees will receive a print-out of the feedback provided by AWS experts, a tangible asset to take back to your business and consider when planning a payments roadmap for 2020.

Attendees will also be able to participate in a “race through checkout,” a curated on-site experience for attendees that allows you to race one another in different payment checkout environments.

Not Attending NRF This Year?

Check out the Retail on AWS website to learn about AWS services purpose-built for retail, and explore innovative AWS Retail Competency Partner solutions in use by industry leaders, such as Moet Hennessy, Overstock, Office Depot, L’Occitane, Coca-Cola Hellenic, ALDO, DXL, Brooklyn Tweed, Instacart, and numerous others.

Check out our APN Retail Spotlight to learn how top APN Partners are helping their customers transform and modernize solutions for retail on AWS.


AWS Retail: Ready to Lead

AWS never stops innovating and shares the experience of Amazon to make the journey better, for all. Every day, we’re with you to ensure your customers take the most important journey of all—the one you lead.