AWS Partner Network (APN) Blog

Social media is an integral part of everyday life as billions use it to connect, share, and find entertainment. Hootsuite provides businesses with a secure, scalable platform to manage social media across channels, analyze performance, and deliver customer care. By leveraging AWS services, Hootsuite offers robust tools to help brands economically manage their digital footprint, better understand their audience, and optimize their social media investments.

Data observability enables monitoring, understanding, and troubleshooting data pipelines to ensure smooth and efficient workflows. By tracking metrics like lineage, volume, and schema, data engineers can quickly identify issues, optimize performance, and make informed decisions. TCS outlines an approach using AWS services for event ingestion, aggregation, and visualization to address observability challenges.

ADP provides cloud-based human capital management solutions to over 1 million clients in 140 countries. Using an active-active multi-region architecture on AWS, ADP built a highly available and resilient Voice of Employee application to collect employee feedback throughout the workforce lifecycle. The multi-region deployment meets availability goals and leverages AWS services to enable rapid disaster recovery.

Symmetry Systems DataGuard is a data security posture management solution to enhance protection of sensitive data in AWS environments. It seamlessly integrates with AWS services to discover where sensitive data resides, map permissions, and identify risks—all without extracting data. Overall, the combination of AWS security services and Symmetry Systems DataGuard enables organizations to securely unlock the full potential of the cloud.

The evolution of embedded and invisible banking has led to complex integrations between financial organizations and third-party platforms. To simplify identity management across business partners, organizations are investigating identity-as-a-service solutions using blockchain. Capgemini can help implement embedded and invisible banking by leveraging Amazon Managed Blockchain to manage decentralized identities. This provides a single immutable identity for users that scales across sub-units and partners.

Companies often struggle to understand customer sentiment in call center data, posing barriers to responding to emotions in real-time. SuccessKPI uses natural language understanding and machine learning on a large dataset to enable sentiment prediction. This helps avoid bias of human reviewers and attain objective results when analyzing customer feedback. SuccessKPI offers capabilities like sentiment by channel, time, quarter, and entity to transform customer experiences.

As systems generate increasing data, making sense of it is critical. Application logs are unique and not standardized. Leidos addresses logging issues using the Open Cybersecurity Schema Framework (OCSF) and Amazon Security Lake via the Leidos OCSF Integration Suite (LOIS), which bridges applications to generate OCSF-compliant messages and ingest them into Amazon Security Lake for analysis and visualization.

Marriott’s CISO Arno Van Der Walt manages cybersecurity through a “human-centered, data-driven, technology-enabled” approach aimed at making security frictionless. Critical partnerships with AWS, Deloitte, and Palo Alto Networks leverage AI/ML to share threat data and empower “impossible” autonomous security. Together, their tri-party services provide an end-to-end platform unifying business and security data to detect threats and enable quick response.

Dive into SparkLearn’s path towards establishing a SaaS business with insights from Chad Udell, Co-CEO at SparkLearn. Notable points of discussion with the AWS SaaS Factory team revolved around the significance of adopting a product-led growth strategy and harnessing cloud services to channel resources towards enhancing the end-user experience rather than infrastructure. AWS SaaS Factory helps organizations looking to build new products or optimize existing SaaS solutions on AWS.

Many organizations are migrating mainframe workloads to AWS to modernize applications and infrastructure. Mainframe batch jobs are business-critical, so AWS integrated its Mainframe Modernization service with BMC’s Control-M workflow orchestrator. Control-M automates and monitors batch jobs on-premises and in the cloud. This integration provides end-to-end visibility, prevents service degradation, and avoids missed SLAs.